SINGAPORE, 23 August 2017 — Mediacorp’s MeClub and OOH Media won three gold, one silver and two bronze awards at the 2017 Spark Awards, a regional premier programme organised by Marketing magazine that celebrates the best media solutions, products and services.
At an awards ceremony held last Friday at the InterContinental Singapore, MeClub’s Feast, an exclusive dining privileges programme, clinched one gold for developing the Best App by a Media Owner, and two bronzes for Best Engagement Strategy and Best Improved Offering by a Media Owner. Mediacorp’s loyalty programme, MeClub also received a silver award for developing the Best Corporate Branding by a Media Owner.
Winston Ho, Lead for Loyalty Programme, MeClub said: "We are thrilled that MeClub has once again won over the hearts of the judges with Feast, which allows our members to savour 1-for-1 dining treats at partner restaurants. Our membership continues to grow, having crossed 750,000 this year, and we will continue to work with partners to roll out more exciting rewards features for our members.”
The other two gold awards came from Mediacorp’s OOH Media for being the Best Commercial Team, and for developing the Best Media Solution (Out-of-Home) for client, Income’s OrangeAid Give and Win campaign.
Mr Marcus Chew, Chief Marketing Officer of Income, said, “Fronted by Liverpool FC Legend, Gary McAllister, this first-in-market interactive donation kiosk at high-traffic bus stops and shopping malls is a novel way to rally Liverpool FC fans and beyond in making donations to OrangeAid through a simple tap of their EZ-Link cards. As our key partner, OOH Media has developed an innovative way to bring the community along with us in support of OrangeAid’s cause to support education for youth-in-need, as well as increase public awareness through good media coverage of the campaign. We congratulate OOH Media for bagging the Gold Award for their work on this, and also the Gold Award for Best Commercial Team!”
Specialist, Brand and Communications
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