SINGAPORE, 28 September 2018 — 637,000 viewers* watched the first four episodes of MasterChef Singapore on Mediacorp Channel 5. In addition, the show has had over 136,000 video views on Toggle, a sign of the insatiable appetite for well-produced local food shows.
The most successful cookery television format in the world, the MasterChef franchise has been adapted in 61 markets with over 12 versions in Asia Pacific. The Singapore version, produced by Beach House Pictures and Motion Content Group, premiered on 2 September 2018 with the top 10 finalists vying to be the best amateur chef that Singapore has to offer.
MasterChef Singapore has certainly lived up to its billing as the 'must-watch' local cooking reality show. For the first two episodes, contestants had to showcase their prowess at making the deceptively simple and popular local condiment sambal, while coming up with their own food creations based on a ‘red and white’ theme. In the third episode, the top eight contestants were split into two teams battling for votes from 200 hungry sports students. The fourth episode saw the contestants tackling an uncommon organ meat of veal sweetbread over which many stumbled. After the half-way mark, six contestants remain to battle it out in the next round.
Irene Lim, Chief Customer Officer, Mediacorp said: “We are excited that Singaporeans have struck a chord with MasterChef Singapore, going by the viewership on Channel 5, on-demand viewing on Toggle and the conversations we’ve had on social. Many viewers are watching the show with their families. We are glad that Channel 5 is bringing families together over a show celebrating Singapore’s favourite pastime.”
Added Ms Lim: "Singapore is experiencing a gastronomic explosion. In the recently announced Michelin Guide Singapore, Singapore's home-grown culinary masters took coveted spots on the list. It is our hope that the contestants of the first season of MasterChef Singapore will add to the local food buzz and spur many more aspiring chefs and restaurateurs to follow their passion and contribute to the vibrant food scene in Singapore.”
“We always believed that a local version of MasterChef would appeal to Singaporeans of all ages. We couldn’t be happier that the program is driving ratings for our partner, Mediacorp,” said Steven Murphy, Managing Director, APAC of GroupM’s Motion Content Group.
“Endemol Shine is so pleased that the Singapore audience has embraced their own local version of the phenomenon that is MasterChef and it is a testament to our partners Beach House Pictures, Motion Content Group, and Mediacorp” said Cathy Payne, Chief Executive of Endemol Shine International.
The MasterChef format and finished programmes are represented internationally by Endemol ShineGroup, and is based on a format originally created by Franc Roddam.
Catch MasterChef Singapore on Channel 5 every Sunday at 9.30pm from now to 21 October 2018 and Toggle anytime. For more information, visit Toggle.sg/MasterChefSG
*Aged four and above. Source: SG-TAM.
Corporate Communications Specialist, Mediacorp
Tel: +65 6350 3351