Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Reach 83% of Singaporeans with your CNY campaign on Singapore’s #1 Premium Digital Network

Get it Beauty on the Road_1760x990

Select from a multitude of CNY2021 Digital Solutions – from content integration, interactive games, homepage buy-out and themed advertorials to shoppertainment livestream – targeted to amplify your brand exposure and engage the right audience.

Exciting content integration and engagement solutions are abundant this Lunar New Year on 8World and 8Days. Drive brand preference and consideration with highly interactive formats such as ‘Golden Ox Red Packet Memory Game’ and ‘Find the Golden Pot’. Couple that with contextual targeting for maximum brand exposure to achieve an impressive ROI of up to 4X your investment value. Our Instagram sponsored editorial post allows your brand to reach our social followers from as low as $1,366, or opt for our 1 day Homepage Buyout with 350,000 impressions at only $3,388.

Selling on livestream has achieved breakthrough sales performance for many brands, so don’t miss this golden opportunity to secure our very limited Shoppertainment Packages which include host, celebrity guest, end-to-end production and project management. Leverage Mediacorp’s 19 million followers across our accounts. Don’t forget to engage our popular celebrities, DJs and influencers to reach your desire audience with their social presence.

Our partner Mothership also offers plenty of potential Chinese New Year-themed branded content angles for your brand to choose from. Featuring content angles such as ‘X free activities to do during CNY season 2021’, ‘X places to pre-order/buy CNY goodies under $X’, ‘X best reunion dinner deals this CNY 2021’ and more, there is bound to be one that is suitable for your brand communication.

As there are limited slots available for our CNY Digital Solutions, contact your Mediacorp Account Manager today to secure the best deals for your brand’s CNY outreach now!