Hosted by the funky and energetic duo Sonia Chew and Joakim Gomez, In My Backyard will pit Singapore’s neighbourhoods against each other in the spirit of friendly competition.
Each week, two teams of celebrities go on an island-wide ‘hood mall challenge, and will need residents’ help to complete these challenges. The game starts with DJs from 987FM and Class 95 engaging the crowd at the malls, encouraging listeners to head down to participate. This culminates in two hours of power packed challenges at the play area where Sonia and Joakim will each lead a team to battle it out, with residents of the hood rallied to help the teams win.
The on-ground events which started on 24 November, will be filmed and broadcast on Channel 5 every Sunday at 9.30pm from 4 March. Each of the 11 episodes will end with a penalty cliff hanger, driving viewers online to Mediacorp digital platforms to watch the full video.
Get in touch with your Mediacorp sales representative to ensure your brand is represented when Singapore tunes in to see which ‘hood will emerge victorious!