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The Laurels 2017 unveils 25 finalists for Favourite Ads Voting Contest

The Laurels 2017 – Favourite Ads unveils the 25 finalists vying for the Favourite TV Ad, Favourite Radio Ad, Favourite Print Ad, Favourite Outdoor Campaign and Favourite Digital Campaign. Voting commences 1 June till 30 June which will determine the Winner for each of the Favourite Ad categories.

Organised by Mediacorp, The Laurels is an annual award show that celebrates the works and contributions of advertisers, media and creative agencies by Singapore audiences who cast their votes to support their favourite commercials on-air, online, in print and outdoors.

“With a 30 percent increase in the number of Favourite TV Ad entries, and the creativity and quality behind the works, the jury shortlisted top seven finalists instead of the usual five. We also introduced the Favourite Digital Campaign this year, showcasing our commitment to offering a multiplatform environment to help brands effectively reach their target audiences,” said Ms Christina Chua, Senior Vice President of Marketing Solutions at Mediacorp.

These are the finalists for the Public Voting Awards – Favourite Ads:

Favourite Television Ad Finalists
T1 IKEA/ Ikano: Prepare for a legendary Chinese New Year
T2 Ministry of Education: Why?
T3 NTUC Income: Income People First
T4 PGP MediShield Life/ Ministry of Communications and Information: CNY 2016 – Love of a Lifetime
T5 Singtel: TravelBravely – The Journey
T6 Tiger Beer/ Asia Pacific Breweries: Uncage Street Food
T7 UOB Private Bank/ United Overseas Bank: Grocer

Favourite Radio Ad Finalists
R1 Eagle Brand-citronella oil/ Borden Company: Naturoil
R2 IKEA/ Ikano: Everything you need for CNY
R3 IKEA/ Ikano: Find it Faster
R4 Maybank/ Malayan Banking Berhad: Maybank Horizon Visa Signature Card
R5 Singapore Deposit Insurance Corporation: Hush Little Darling

Favourite Print Ad Finalists
P1 CAAS/ Civil Aviation Authority Singapore: Fly Your Drone Safely
P2 IKEA/ Ikano: Find it Faster
P3 IKEA/ Ikano: IKEA Chinese New Year
P4 MARIGOLD Yoghurt/ Malaysia Dairy Industries: Guilt-Free Indulgence
P5 MARIGOLD HL Milk/ Malaysia Dairy Industries: Balancing Act

Favourite Outdoor Campaign Finalists
O1 Burger King: BK Chicken Fries Launch
O2 NIVEA/Beiersdorf Singapore: NIVEA Protect & Care Deodorant
O3 Oversea-Chinese Banking Corporation: OCBC WiFi
O4 Singapore Airlines: #singaporeairmoments
O5 Thoughtful Bunch/Land Transport Authority: Thoughtfulness Campaign

Favourite Digital Campaign Finalists
D1 Tripartite Alliance for Fair and Progressive Employment Practices: Fair@Work
D2 Knorr/ Unilever Singapore: Knorr Full of Flavour
D3 Singtel: Travel Bravely

Public voting for the five Favourite Ads categories is from 1 to 30 June 2017 at The Laurels website at All voters will stand a chance to win the grand prize of $10,000 cash, five secondary prizes of $1,000 cash and ten consolation prizes of $500 cash.

Results for both the Public Voting Awards – Favourite Ads and the Professional Awards will be announced at the Awards Show on 14 July 2017. Winners of the Voting contest will be published on TODAY newspaper on 26 July 2017.

For more information and to cast your votes, visit