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The Laurels 2018 unveils ‘Favourite Ads’ finalists for Public Voting Contest


Singapore, 15 June 2018 — Mediacorp unveils the 18 finalists vying for Favourite TV Ad, Favourite Radio Ad and Favourite Digital Campaign in The Laurels 2018 – Favourite Ads Voting Contest. The finalist with the highest number of votes will emerged Winner for each of the Favourite Ad categories. Public voting commence 15 June till 15 July at The Laurels website at

Organised by Mediacorp, The Laurels is an annual search for Singapore’s favourite commercials by Singapore audiences who cast their votes to support their favourite on-air or online commericials. The aim is to support the advertising industry by honouring the works and contributions of advertisers, media and creative agencies. 

Here are the finalists for the Public Voting Awards – Favourite Ads: 

Favourite Television Ad Finalists 
T1 Samsung: Ostrich Brand Campaign 
T2 Ministry of Communications and Information: Kungfu Fighter, Hidden Sugar
T3 Income: Fear Less
T4 Samsung: S8 Breaking Out
T5 McDonald’s: Nasi Lemak Burger 
T6 Marigold 100% Juice: No Sugar Added 
T7 Singtel Broadband: Singtel Fuss Free Fibre
T8 Sealy Posturepedic: Dracula 

Favourite Radio Ad Finalists 
R1 Carlsberg: Carlsberg Smooth Draft 
R2 IKEA: Guess What That Sounds Like
R3 KFC: KFC Red Hot Szechuan Chicken 
R4 LAZADA: Lazada Online Revolution 
R5 Direct Asia: NCD60 Car Insurance 

Favourite Digital Campaign Finalists
D1 Hilton: TravelSSBD Deluxe
D2 Samsung: Ostrich Brand Campaign
D3 Quickbooks: Thinking Big with Small Business
D4 KFC: KFC Hatch the Golden Egg
D5 Samsung: Samsung Note8 Launch

Voting is open to all Singaporeans and Singapore Permanent Residents above 18 years old. Participants below 18 years of age are required to obtain parental consent. Voters are entitled to one vote per day per category. All voters will stand a chance to win the grand prize of $10,000 cash, five secondary prizes of $1,000 cash and ten consolation prizes of $500 cash. 

Results for both the Public Voting Awards – Favourite Ads and the Professional Awards will be announced on-air from 4 August 2018. Winners of the Voting contest will be published on The Laurels Website from 15 August 2018. 

For more information and to cast your votes, visit

Media Contact

Jade Ong
Lead, Trade Marketing, Mediacorp
Tel.: +656819 7529