Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Toggle all set to draw more fans in 2018

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Thanks to compelling storytelling and highly relatable original content, Toggle is the #1 digital entertainment destination for local audiences.

In 2017, Toggle saw 2.4 million unique visitors monthly and an increase of 47% of its social fan base. It has also won 3 awards at the Asian Television Awards 2017 for Terrestrial Channel of the Year (Runner Up), Best Fiction/Non Fiction Programme goes to Patisserie Fighting and Best Actor in a Supporting Role went to Zhu Houren in Trapped Minds.

Top rated Toggle Original, Yes Mdm broke a viewership record with more than 1.5 million video views. Thanks to the support of our fans, The BreakUp List garnered 300,000 social engagements and Yes Mdm’s content clip went viral during National Day with more than 3 million views organically.

To feed the strong interest, Toggle is set to increase its original content pipeline by more than 3 times in 2018 and cover a wide range of genres from comedy, romance, thriller and infotainment. Don’t miss the opportunity to tell your brand story through integration with our original content.

Check out the upcoming Toggle Originals in this link. For partnership opportunities, please speak to your Mediacorp sales representative.