Establish meaningful brand associations with kids and their parents through the popular show, digital extensions and on-ground engagements.
Inspired by best-selling author Adeline Foo’s Whoopie Lee: Almost Famous series, Whoopie’s World returns for its second season this April on okto, Singapore’s #1 kids channel.
The first season of the series saw high ratings, positive media coverage and widespread awareness in schools with content extension beyond okto. The Whoopie’s World writing contest attracted 170 entries, of which seven were shot into short films for a webisode series on Toggle.
Whoopie’s World S2 will amplify its reach through filmed school tours, a Role Model Student Award, and The Whoopie JAM (Just a Minute) challenge, where a clue will be released in each episode and viewers use the clue to record minute-long clips which can be sent to the okto Facebook page.
Advertisers can choose to sponsor the broadcast and the school visits, enabling your brand to enjoy extended reach via the multi-platform campaign, digital extensions and on-ground engagements. Opportunities are limited, ask your Mediacorp sales representative for more details today!
Watch a webisode from the Whoopie’s World writing contest.