Towards Transmedia Measurement in Singapore: Key Learnings and Opportunities

Towards Transmedia Measurement in Singapore: Key Learnings and Opportunities

Never before has there been a greater need for robust cross-media measurement in today’s fragmented media landscape. The most effective media plans are built on rigorous audience data and often combine a judicious mix of mainstream and digital channels. Hear how Mediacorp and measurement partner Nielsen have approached the challenges of multi-platform audience measurement in Singapore through Customer360, a first-of-its-kind unified audience planning solution.

Speakers:
Andrew Whitney, Executive Director, Data Science, Nielsen
Alex Chen, Lead, Advanced Analytics, Mediacorp