Who They Are
- They are family-focused and spend alot of time with them
- They lead a practical lifestyle
- They are financially prudent and plan for retirement
- They are tech-dependent
- They are health and environmental conscious
- They shop for value and comfort
- They rely on advertisements to learn about new products
- Monthly Household Income: $6,526
What They Are Interested In?
Visited Shopping Centres
In the Past Month
Grocery Shopping
In Supermarket
Chocolate
Consumption
Milk Products Purchased
In The Past Month
Their Media Consumption
Total Mediacorp Network Weekly Reach: 97%
80%
2.28Mil
65%
4.74Mil
81%
13%
88%