INDIAN COMMUNITY

Aged 15+

Segment Size: 380,000

INDIAN COMMUNITY
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Who They Are

  • They are family-focused and spend alot of time with them
  • They lead a practical lifestyle
  • They are financially prudent and plan for retirement
  • They are tech-dependent
  • They are health and environmental conscious
  • They shop for value and comfort
  • They rely on advertisements to learn about new products
  • Monthly Household Income: $6,526

What They Are Interested In?

  • Visited Shopping Centres
    In the Past Month

  • Grocery Shopping
    In Supermarket

  • Chocolate
    Consumption

  • Milk Products Purchased
    In The Past Month

Their Media Consumption

Total Mediacorp Network Weekly Reach: 97%

  • 80%

    2.28Mil

  • 65%

    4.74Mil

  • 81%

    13%

  • 88%

Source: Nielsen Consumer & Media View 2019