Who They Are
- They are family-focused and spend alot of time with them
- They lead a practical lifestyle
- They are financially prudent and plan for retirement
- They are health and environmental conscious
- They shop for value and comfort
- They are concern about personal privacy on the internet
- Monthly Household Income: $6,226
What They Are Interested In?
Mobile Phone
Ownership
Skin Care Products
Usage
Visited Shopping Centres
In The Past Month
Chocolate
Consumption
Their Media Consumption
Total Mediacorp Network Weekly Reach: 99%
79%
6%
60%
4%
37%
31%
84%