INDIAN COMMUNITY

Aged 15+

Segment Size: 375,000

INDIAN COMMUNITY
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Who They Are

  • They are family-focused and spend alot of time with them
  • They lead a practical lifestyle
  • They are financially prudent and plan for retirement
  • They are health and environmental conscious
  • They shop for value and comfort
  • They are concern about personal privacy on the internet
  • Monthly Household Income: $6,226

What They Are Interested In?

  • Mobile Phone
    Ownership

  • Skin Care Products
    Usage

  • Visited Shopping Centres
    In The Past Month

  • Chocolate
    Consumption

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 79%

    6%

  • 60%

    4%

  • 37%

    31%

  • 84%

Source: Nielsen Consumer & Media View 2020