MALAY COMMUNITY

Aged 15+

Segment Size: 491,000

MALAY COMMUNITY
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Who They Are

  • They are family-oriented and value traditions
  • They lead a practical lifestyle and are optimistic
  • They are concerned about finances and want to plan for retirement
  • They are health and environmental conscious
  • They look to the internet for information
  • When they shop, they seek value and familiar brands
  • Monthly Household Income: $5,696

What They Are Interested In?

  • Snack Consumption
    In The Past Week

  • Visited Shopping Centres
    In The Past Month

  • Read e-books

  • Ride-hailing Apps Used
    In The Past Month

Their Media Consumption

Total Mediacorp Network Weekly Reach: 100%

  • 84%

    9%

  • 81%

    6%

  • 43%

    36%

  • 82%

Source: Nielsen Consumer & Media View 2020