MALAY COMMUNITY

Aged 15+

Segment Size: 484,000

WHO THEY ARE

  • They are family-oriented and value traditions
  • They favour a regulated (patterned) life
  • They are concerned about finances and want to plan for retirement
  • They are concerned about health and wellness
  • They learn about new products and promotions through advertisements
  • Monthly Household Income: $4,652

 


What They Are Interested In?

Their Media Consumption

Average Weekly Reach & Daily Time Spent

Source: Nielsen Media Index 2018