Who They Are
- They are family-oriented and value traditions
- They lead a practical lifestyle and are optimistic
- They are concerned about finances and want to plan for retirement
- They are concerned about health and wellness
- They enjoy TV as a form of entertainment
- When they shop, they seek value and familiar brands
- Monthly Household Income: $4,979
What They Are Interested In?
Grocery Buying
In Supermarket
Health Food Drink
Consumption
Biscuits / Cookies Consumption
In The Past Week
Liquid Soap
Usage
Their Media Consumption
Total Mediacorp Network Weekly Reach: 98%
88%
2.28Mil
81%
4.74Mil
86%
14%
81%