Who They Are
- They are family-oriented and value traditions
- They lead a practical lifestyle and are optimistic
- They are concerned about finances and want to plan for retirement
- They are health and environmental conscious
- They look to the internet for information
- When they shop, they seek value and familiar brands
- Monthly Household Income: $5,696
What They Are Interested In?
Snack Consumption
In The Past Week
Visited Shopping Centres
In The Past Month
Read e-books
Ride-hailing Apps Used
In The Past Month
Their Media Consumption
Total Mediacorp Network Weekly Reach: 100%
84%
9%
81%
6%
43%
36%
82%