MALAY COMMUNITY

Aged 15+

Segment Size: 491,000

MALAY COMMUNITY
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Who They Are

  • They are family-oriented and value traditions
  • They lead a practical lifestyle and are optimistic
  • They are concerned about finances and want to plan for retirement
  • They are concerned about health and wellness
  • They enjoy TV as a form of entertainment
  • When they shop, they seek value and familiar brands
  • Monthly Household Income: $4,979

What They Are Interested In?

  • Grocery Buying
    In Supermarket

  • Health Food Drink
    Consumption

  • Biscuits / Cookies Consumption
    In The Past Week

  • Liquid Soap
    Usage

Their Media Consumption

Total Mediacorp Network Weekly Reach: 98%

  • 88%

    2.28Mil

  • 81%

    4.74Mil

  • 86%

    14%

  • 81%

Source: Nielsen Consumer & Media View 2019