Who They Are
- They are practical and optimistic in life
- They are generous with their family and spend time with them
- They are tech-dependent
- They are financially savvy and plan for retirement
- They are health and environmental conscious
- When they shop, they seek out familiar brands
- Monthly Personal Income: $4,414
What They Are Interested In?
Watched Online Movies/Videos In the Past Month
Coffee / Tea
Consumption
Audiovisual Products
Ownership
Decision Maker for
IT Purchase
Their Media Consumption
Total Mediacorp Network Weekly Reach: 99%
77%
7%
58%
3%
45%
40%
78%