MEN

Aged 18+

Segment Size: 2,075,000

MEN
Men

Who They Are

  • They are practical and optimistic in life
  • They are generous with their family and spend time with them
  • They are tech-dependent
  • They are financially savvy and plan for retirement
  • They are health and environmental conscious
  • When they shop, they seek out familiar brands
  • Monthly Personal Income: $4,053

What They Are Interested In?

  • Grocery Buying
    In Supermarket

  • Watched Online Movies/Videos In the Past Month

  • Instant Noodles / Beehoon Consumption

  • Life Insurance
    Ownership

Their Media Consumption

Total Mediacorp Network Weekly Reach: 98%

  • 77%

    2.28Mil

  • 58%

    4.74Mil

  • 82%

    13%

  • 77%

Source: Nielsen Consumer & Media View 2019