Who They Are
- They are practical and optimistic in life
- They are generous with their family and spend time with them
- They are tech-dependent
- They are financially savvy and plan for retirement
- They are health and environmental conscious
- When they shop, they seek out familiar brands
- Monthly Personal Income: $4,053
What They Are Interested In?
Grocery Buying
In Supermarket
Watched Online Movies/Videos In the Past Month
Instant Noodles / Beehoon Consumption
Life Insurance
Ownership
Their Media Consumption
Total Mediacorp Network Weekly Reach: 98%
77%
2.28Mil
58%
4.74Mil
82%
13%
77%