MEN

Aged 18+

Segment Size: 2,076,000

MEN

Who They Are

  • They are practical and optimistic in life
  • They are generous with their family and spend time with them
  • They are tech-dependent
  • They are financially savvy and plan for retirement
  • They are health and environmental conscious
  • When they shop, they seek out familiar brands
  • Monthly Personal Income: $4,414

What They Are Interested In?

  • Watched Online Movies/Videos In the Past Month

  • Coffee / Tea
    Consumption

  • Audiovisual Products
    Ownership

  • Decision Maker for
    IT Purchase

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 77%

    7%

  • 58%

    3%

  • 45%

    40%

  • 78%

Source: Nielsen Consumer & Media View 2020