PARENTS

Parents with children < 15 years

Segment Size: 1,139,000



WHO THEY ARE

  • 85% of this audience is between 30-49 years of age
  • The support of family and friends are important to them
  • They want to be well-informed and are keen to learn
  • They strive for success in their work and career
  • They invest and plan for retirement
  • They are both image and health conscious
  • When they shop, they go for familiar brands and comfort
  • Monthly Household Income: $7,344

 


What They Are Interested In?

Their Media Consumption

Average Weekly Reach & Daily Time Spent

Source: Nielsen Media Index 2018