PARENTS

Parents with children < 15 years
Segment Size: 1,165,000

Parents with children < 15 years
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Who They Are

  • 87% of this audience is between 30-49 years of age
  • They are generous with their family
  • They pursue challenge, novelty and progress
  • They strive for financial independence as a top priority
  • They seek profitable investments
  • They go the extra mile to be environmental friendly
  • When they shop, they go value and familiar brands
  • Monthly Household Income: $7,495

What They Are Interested In?

  • Grocery Buying
    In Supermarket

  • Life Insurance
    Ownership

  • Air Travel
    In The Past Year

  • Healt Supplement Purchased In The Past 3 Months

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 76%

    2.28Mil

  • 65%

    4.74Mil

  • 83%

    13%

  • 79%

Source: Nielsen Consumer & Media View 2019