Who They Are
- 87% of this audience is between 30-49 years of age
- They are generous with their family
- They pursue challenge, novelty and progress
- They strive for financial independence as a top priority
- They seek profitable investments
- They go the extra mile to be environmental friendly
- When they shop, they go value and familiar brands
- Monthly Household Income: $7,495
What They Are Interested In?
Grocery Buying
In Supermarket
Life Insurance
Ownership
Air Travel
In The Past Year
Healt Supplement Purchased In The Past 3 Months
Their Media Consumption
Total Mediacorp Network Weekly Reach: 99%
76%
2.28Mil
65%
4.74Mil
83%
13%
79%