WHO THEY ARE

• 85% of this audience is between 30-49 years of age
• The support of family and friends are important to them
• They want to be well-informed and are keen to learn
• They strive for success in their work and career
• They invest and plan for retirement
• They are both image and health conscious
• When they shop, they go for familiar brands and comfort
• Monthly Household Income: $7,344