PARENTS

Parents with children < 15 years
Segment Size: 1,221,000

Parents with children < 15 years
New Content Item

Who They Are

  • 85% of this audience is between 30-49 years of age
  • They are generous with their family
  • They pursue challenge, novelty and progress
  • They strive for financial independence as a top priority
  • They seek profitable investments
  • They are health and environmental conscious
  • When they shop, their decisions are influenced by supermarket shelf ads and their children's preferences
  • Monthly Household Income: $8,425

What They Are Interested In?

  • Grocery Buying
    In Supermarket

  • Life Insurance
    Ownership

  • Air Travel For Pleasure
    In The Past Year

  • Internet Banking
    Usage

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 80%

    9%

  • 66%

    4%

  • 45%

    39%

  • 77%

Source: Nielsen Consumer & Media View 2020