PMEB

Segment Size: 1,378,000

WHO THEY ARE

  • They are career-minded and success-focused
  • They are confident and image-conscious
  • They lead a practical lifestyle and strive for financial attainment
  • They are willing to pay for quality
  • They are devoted to their family and children
  • They are tech-dependent
  • Investments/retirement planning is important to them
  • Monthly Personal Income: $5,297

 


What They Are Interested In?

Their Media Consumption

Average Weekly Reach & Daily Time Spent

Source: Nielsen Media Index 2018