PMEB

Segment Size: 1,421,000

PMEB

Who They Are

  • They are career-minded and success-focused
  • They pursue challenge, novelty and progress
  • They are generous with their family and spend alot of time with them
  • They are willing to pay for quality
  • They seek profitable investments
  • They are tech-dependent
  • Investments/retirement planning is important to them
  • Monthly Personal Income: $5,370

What They Are Interested In?

  • IT Products
    Ownership

  • Visited Restaurant
    In The Past Month

  • Credit Card
    Ownership

  • Leisure Air Travel
    In The Past Year

Their Media Consumption

Total Mediacorp Network Weekly Reach: 98%

  • 73%

    2.28Mil

  • 61%

    4.74Mil

  • 86%

    14%

  • 80%

Source: Nielsen Consumer & Media View 2019