Who They Are
- They are career-minded and success-focused
- They pursue challenge, novelty and progress
- They are generous with their family and spend alot of time with them
- They are willing to pay for quality
- They seek profitable investments
- They are tech-dependent
- Investments/retirement planning is important to them
- Monthly Personal Income: $5,370
What They Are Interested In?
IT Products
Ownership
Visited Restaurant
In The Past Month
Credit Card
Ownership
Leisure Air Travel
In The Past Year
Their Media Consumption
Total Mediacorp Network Weekly Reach: 98%
73%
2.28Mil
61%
4.74Mil
86%
14%
80%