PMEB

Segment Size: 1,474,000

PMEB

Who They Are

  • They are career-minded and success-focused
  • They pursue challenge, novelty and progress
  • They are generous with their family and spend alot of time with them
  • They are environmentally conscious
  • They seek profitable investments
  • They are tech-dependent
  • They strive for financial independence as a top priority
  • Monthly Personal Income: $5,672

What They Are Interested In?

  • Banking Services
    Usage

  • Visited Restaurant
    In The Past Month

  • Health/Food Drink
    Consumption

  • Food Delivery Services Used
    In The Past Month

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 77%

    9%

  • 63%

    3%

  • 48%

    42%

  • 77%

Source: Nielsen Consumer & Media View 2020