PREMIER

Segment Size: 1,614,000

WHO THEY ARE

  • 59% of this group are aged between 25 to 49 years
  • They are ambitious and success-driven
  • They invest and plan for retirement
  • They desire to be well-informed
  • They are willing to pay for quality
  • They are conscious about health and diet
  • They value family and friends
  • They are environmentally conscious
  • Monthly Household Income: $10,976


What They Are Interested In?

Their Weekly Media Consumption

Source: Nielsen Media Index 2018