Who They Are
- 60% of this group are aged between 25 to 49 years
- They are ambitious and success-driven
- They invest and plan for retirement
- They are willing to pay for quality
- They are conscious about health and diet
- They value family and friends
- They are environmentally conscious
- Monthly Household Income: $11,054
What They Are Interested In?
Banking Services
Usage
Visited Restaurant
In The Past Month
Vitamins/Health Supplements
Consumption
Purchased Online
In The Past Month
Their Media Consumption
Total Mediacorp Network Weekly Reach: 99%
77%
9%
61%
3%
46%
39%
79%