Who They Are
- 48% of this group are aged between 30 to 49 years
- They are ambitious and success-driven
- They invest and plan for retirement
- They are willing to pay for quality
- They are conscious about health and diet
- They value family and friends
- They are environmentally conscious
- Monthly Household Income: $10,686
What They Are Interested In?
IT Products
Ownership
Banking Services
Usage
Visited Restaurant
In The Past Month
Air Travel
In The Past Year
Their Media Consumption
Total Mediacorp Network Weekly Reach: 99%
73%
2.28Mil
63%
4.74Mil
84%
14%
81%