PREMIER

Segment Size: 1,827,000

PREMIER
New Content Item

Who They Are

  • 48% of this group are aged between 30 to 49 years
  • They are ambitious and success-driven
  • They invest and plan for retirement
  • They are willing to pay for quality
  • They are conscious about health and diet
  • They value family and friends
  • They are environmentally conscious
  • Monthly Household Income: $10,686

What They Are Interested In?

  • IT Products
    Ownership

  • Banking Services
    Usage

  • Visited Restaurant
    In The Past Month

  • Air Travel
    In The Past Year

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 73%

    2.28Mil

  • 63%

    4.74Mil

  • 84%

    14%

  • 81%

Source: Nielsen Consumer & Media View 2019