PREMIER

Segment Size: 1,887,000

PREMIER
New Content Item

Who They Are

  • 60% of this group are aged between 25 to 49 years
  • They are ambitious and success-driven
  • They invest and plan for retirement
  • They are willing to pay for quality
  • They are conscious about health and diet
  • They value family and friends
  • They are environmentally conscious
  • Monthly Household Income: $11,054

What They Are Interested In?

  • Banking Services
    Usage

  • Visited Restaurant
    In The Past Month

  • Vitamins/Health Supplements
    Consumption

  • Purchased Online
    In The Past Month

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 77%

    9%

  • 61%

    3%

  • 46%

    39%

  • 79%

Source: Nielsen Consumer & Media View 2020