Silver

People aged 55 years and above

Segment Size: 1,215,000

Silver
New Content Item

Who They Are

  • They lead a practical lifestyle
  • They are family-oriented and spent time with family
  • They seek value & tend to shop familiar brands
  • They seek financial independence as a top priority
  • They are health conscious and maintain a balanced diet
  • They are conscious about the environment
  • They trust TV and newspaper as a credible source of information
  • Monthly Household Income: $4,542

What They Are Interested In?

  • Grocery Buying
    In Supermarket

  • Visited Shopping Centres
    In The Past Week

  • Smartphone
    Ownership

  • Instant Noodle/Beehoon Consumption

Their Media Consumption

Total Mediacorp Network Weekly Reach: 100%

  • 89%

    9%

  • 61%

    3%

  • 42%

    36%

  • 81%

Source: Nielsen Consumer & Media View 2020