People aged 55 years and above

Segment Size: 1,163,000


  • They are practical¬†and prefer regulated life
  • They are family-oriented and spent time with family
  • They seek comfort & tend to shop familiar brands
  • They are interested in retirement planning and dislike debt
  • They are health conscious and watch their diet
  • They are conscious about the environment
  • Monthly Household Income: $4591

What They Are Interested In?

Their Media Consumption

Average Weekly Reach & Daily Time Spent

Source: Nielsen Media Index 2018