Silver

People aged 55 years and above

Segment Size: 1,209,000

Silver
New Content Item

Who They Are

  • They lead a practical lifestyle
  • They are family-oriented and spent time with family
  • They seek value & tend to shop familiar brands
  • They seek financial independence as a top priority
  • They are health conscious and maintain a balanced diet
  • They are conscious about the environment
  • They trust TV as a credible source of information
  • Monthly Household Income: $4,823

What They Are Interested In?

  • Grocery Buying
    In Supermarket

  • DBS / POSB Bank
    Services Usage

  • Smartphone
    Ownership

  • Instant Coffee Consumption In The Past Week

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 92%

    2.28Mil

  • 61%

    4.74Mil

  • 84%

    14%

  • 82%

Source: Nielsen Consumer & Media View 2019