Who They Are
- They lead a practical lifestyle
- They are family-oriented and spent time with family
- They seek value & tend to shop familiar brands
- They seek financial independence as a top priority
- They are health conscious and maintain a balanced diet
- They are conscious about the environment
- They trust TV and newspaper as a credible source of information
- Monthly Household Income: $4,542
What They Are Interested In?
Grocery Buying
In Supermarket
Visited Shopping Centres
In The Past Week
Smartphone
Ownership
Instant Noodle/Beehoon Consumption
Their Media Consumption
Total Mediacorp Network Weekly Reach: 100%
89%
9%
61%
3%
42%
36%
81%