Who They Are
- They lead a practical lifestyle
- They are family-oriented and spent time with family
- They seek value & tend to shop familiar brands
- They seek financial independence as a top priority
- They are health conscious and maintain a balanced diet
- They are conscious about the environment
- They trust TV as a credible source of information
- Monthly Household Income: $4,823
What They Are Interested In?
Grocery Buying
In Supermarket
DBS / POSB Bank
Services Usage
Smartphone
Ownership
Instant Coffee Consumption In The Past Week
Their Media Consumption
Total Mediacorp Network Weekly Reach: 99%
92%
2.28Mil
61%
4.74Mil
84%
14%
82%