WOMEN

Aged 18+

Segment Size: 2,064,000

WOMEN
Women

Who They Are

  • They have practical outlook on life, and plan for retirement
  • They shop for value and familiar brands
  • They are generous with their family and spend alot of time with them
  • They are health and image conscious, and work on looking good and young
  • They are willing to pay for quality
  • They learn about products and promotions through advertisements
  • Monthly Personal Income: $3,235

What They Are Interested In?

  • Visited Supermarket
    In The Past Week

  • Facial Wash Usage

  • Instant Meals
    Consumption

  • Health Food Drink
    Consumption

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 80%

    2.28Mil

  • 60%

    4.74Mil

  • 82%

    13%

  • 87%

Source: Nielsen Consumer & Media View 2019