WOMEN

Aged 18+

Segment Size: 2,065,000

WOMEN

Who They Are

  • They have practical outlook on life, and plan for retirement
  • They shop for value and familiar brands
  • They are generous with their family and spend alot of time with them
  • They are health and image conscious, and work on looking good and young
  • They are willing to pay for quality
  • They are concern about environmental protection
  • Monthly Personal Income: $3,490

What They Are Interested In?

  • Snacks
    Consumption

  • Grocery Shopping
    In Supermarket

  • Visited Shopping Centres
    In The Past Month

  • Moisturising Cream
    Usage

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 81%

    10%

  • 61%

    3%

  • 43%

    35%

  • 84%

Source: Nielsen Consumer & Media View 2020