YOUTH

Aged 15-34

Segment Size: 1,395,000

YOUTH
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Who They Are

  • 40% of this group have Uni/Post-grad degrees
  • 21% have Polytechnic diplomas
  • 70% are single
  • They are success driven and career-minded
  • They pursue challenges, novelty and progress
  • They strive for financial independence
  • They are internet savvy
  • They are willing to pay for quality
  • They agree that the pressure of work/studies are becoming greater
  • Monthly Personal income: $3,589

What They Are Interested In?

  • Chocolate Consumption

  • Visited Shopping Centres
    In The Past Month

  • Used Food Delivery
    In The Past Month

  • Life Insurance
    Ownership

Their Media Consumption

Total Mediacorp Network Weekly Reach: 99%

  • 68%

    7%

  • 51%

    2%

  • 41%

    36%

  • 84%

Source: Nielsen Consumer & Media View 2020