YOUTH

Aged 15-34

Segment Size: 1,402,000

WHO THEY ARE

  • 34% of this group have Uni/Post-grad degrees
  • 23% have Polytechnic diplomas
  • 70% are single
  • They are success driven and career-minded
  • They strive for financial independence
  • They are tech-dependent 
  • They care about their image and fitness
  • They adventurous and pursue challenges
  • Monthly Personal income: $3,226

What They Are Interested In?

Their Media Consumption

Average Weekly Reach & Daily Time Spent