YOUTH

Aged 15-34

Segment Size: 1,422,000

WHO THEY ARE

  • 35% of this group have Uni/Post-grad degrees
  • 22% have Polytechnic diplomas
  • 71% are single
  • They are success driven and career-minded
  • They strive for financial independence
  • They are tech-dependent 
  • They care about their image with an interest in fashion
  • They adventurous and pursue challenges
  • Monthly Personal income: $3,233

What They Are Interested In?

Their Media Consumption

Average Weekly Reach & Daily Time Spent