YOUTH

Aged 15-34

Segment Size: 1,405,000

YOUTH
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Who They Are

  • 34% of this group have Uni/Post-grad degrees
  • 23% have Polytechnic diplomas
  • 71% are single
  • They are success driven and career-minded
  • They pursue challenges, novelty and progress
  • They strive for financial independence
  • They are tech-dependent
  • They care alot about the environment
  • They are willing to pay for quality
  • Monthly Personal income: $3,393

What They Are Interested In?

  • Visited Shopping Centres In the Past Month

  • Visited Fast Food Restaurant
    In The Past Month

  • Chocolate Consumption
    In The Past Week

  • Visited Western Pharmacy
    In The Past Month

Their Media Consumption

Total Mediacorp Network Weekly Reach: 98%

  • 64%

    2.28Mil

  • 51%

    4.74Mil

  • 81%

    13%

  • 90%

Source: Nielsen Consumer & Media View 2019