Bus Shelter

OOH Media has a network of 1300 bus shelters at your disposal to reach up to 96%* of your target audience. Our bus shelters reach out to 3.9 million people over the age of 15.

Bus Shelter
Elizabeth Arden
Elizabeth Arden
08/06/2017

Elizabeth Arden


“I am Juicy Couture” 2015. Our 6-sheet outdoor panel took the form of a life-sized “I am Juicy Couture” perfume bottle and sampling of the new perfume was brought out onto the streets.
2D Lightbox
2D Lightbox
08/06/2017

2D Lightbox

OOH Media introduced the first-of-its-kind 2D illuminated lightboxes that will increase nighttime visibility of the existing 2D flagships, while maintaining the panels’ even lighting and vibrancy. The initial launch was through expanding Urban Redevelopment Authority’s i Light Marina Bay 2016 promotions to the suburbs as it fitted the event’s theme of being a sustainable light art festival. 
Disney Junior Magical Moments 2016
Disney Junior Magical Moments 2016
08/06/2017

Disney Junior Magical Moments 2016

Award-winning: MARKies 2017 – Silver in Best Use of OOH. Disney Junior Asia brought its “Magical Moments” campaign onto the streets with an Augmented Reality (AR) stunt that utilized our interactive 6-sheet panel at a bus stop next to Tampines Regional Library. Through our panel, families were invited and transported into the magical world of Disney Junior.  
L'Oreal Paris Singapore
L'Oreal Paris Singapore
08/06/2017

L'Oreal Paris Singapore

Award-winning: MARKies 2017 – Bronze in Best Use of OOH. LOréal Paris Singapore launched an interactive 6-sheet outdoor panel with us at the bus shelter in front of Midpoint Orchard for commuters to virtually “Have Fun in the Sun with Rui En”. The combination of our innovative 6-sheet in an outdoor setting and the star power of Rui En allowed the campaign to have a compelling call to action. 
Sephora Colourful Campaign
Sephora Colourful Campaign
08/06/2017

Sephora Colourful Campaign

OOH Media’s outdoor panel at Midpoint Orchard was transformed into a mega-sized capsule dispenser in the latest collaboration with Sephora. Coupled with the showcase of the bright and colourful products, the panel works to catch the attention of passers-by and entice them to check out the display. 
POSB Master Lui
POSB Master Lui
08/06/2017

POSB Master Lui

In this collaboration with POSB, prominent OOH Media bus stop panels were transformed into an interactive display with a motion sensor attached. The panels feature Master Lui, a persona created to represent a Master of Cash Management. Passers-by are required to mimic Master Lui’s actions, thereafter earning up to $50 cashback coupons. 
Income OrangeAid x Liverpool
Income OrangeAid x Liverpool
08/06/2017

Income OrangeAid x Liverpool

Traditional donation drive took an interactive spin when Income OrangeAid partnered Mediacorp OOH Media in ‘bringing’ Liverpool Football Club Legend, Gary McAllister onto the streets to engage members of the public in support of education for youth-in-need. The outdoor advertising panel at the Paya Lebar Square bus shelter was transformed into an interactive donation kiosk, enabling the public to donate easily with just a simple tap of their EZ-Link card. 
Singapore Airlines Canberra
Singapore Airlines Canberra
08/06/2017

Singapore Airlines Canberra

Singapore Airlines collaborated with OOH Media in creating an exciting contest for the launch of its new “Capital Express” route. The campaign curated experiential moments that travelers could enjoy when they were in Canberra. A 3D Hot Air Balloon was also installed on four 6-sheet creative panels to publicize and increase awareness for the campaign.  
LTA Thoughtful Bunch
LTA Thoughtful Bunch
08/06/2017

LTA Thoughtful Bunch

LTA brought the “Thoughtful Bunch” into the streets with our 3D flagship and 6-sheet gutted panels, urging top-of-mind recall among true “Gracious Believers”. Located in the heart of the city, the 3D flagship showcased the vibrant characters of the “Thoughtful Bunch”: Move-in Martin, Give-way Glenda, Stand-up Stacey, Bag-down Benny and Hush-hush Hannah on the top of the bus shelter. 
LANIEGE BB Cushion Pore Control
LANIEGE BB Cushion Pore Control
08/06/2017

LANIEGE BB Cushion Pore Control

Our bus shelter outside Tangs Plaza was beautified with a large scale 3D display by LANIEGE, featuring a stunning compilation of morning to night city scenes. The campaign is a perfect example of how our 3D flagships can be used to engage the audience along strategic paths-to-purchase whilst captivating the audience’s mindshare in tandem with last mile marketing efforts. 
Dulux 2D Flagship
Dulux 2D Flagship
08/06/2017

Dulux 2D Flagship

2D flagship featuring Dulux’s latest innovative product Colourtools, which allows for testing of the paint colour before the actual painting. 
Gardens by the Bay Tulipmania 2016
Gardens by the Bay Tulipmania 2016
08/06/2017

Gardens by the Bay Tulipmania 2016

In an exclusive collaboration with Gardens by the Bay, OOH Media helped raise awareness for the upcoming floral display in an island-wide outdoor thematic campaign. A trivia contest was also held on our Omnified bus shelter screens during the floral display’s opening week, for the public to interact with the screens via dynamic NFC and win a pair of tickets to the conservatories.  

Bus Shelter

OOH Media has a network of 1300 bus shelters at your disposal to reach up to 96%* of your target audience. Our bus shelters reach out to 3.9 million people over the age of 15. With an average exposure of 131 times by a commuter over a period of two weeks, advertisers can be assured that their panels capture and engage the audience both effectively and efficiently. (*Nielsen Singapore Media Index 2013)

Our 6-sheet networks potentially reaches out to people of differing demographics such as tourists, locals, executives, students and many more. At 2.2m tall and 1.3m wide, these striking panels are located island-wide in areas such as Jurong West and Tampines, which are ranked the second and third most populated regions in Singapore respectively. OOH Media also exclusively manage the stretch of bus shelters along Orchard Road.

The 2D flagships can be executed in 3D and is 6m wide and 1.2m tall – Incorporating 2D flagship into your campaigns lends even greater dynamic to your campaign visuals and is most effective when complemented with a 6-sheet campaign, to provide audiences with more engagement with the respective brands. With our 2D flagships being distributed along key arterial roads and at more densely populated areas of Singapore such as Tampines and Ang Mo Kio, it provides a wider reach for the campaign.

Our fully customizable 3D bus shelter allows audience to easily visualize and understand your campaign. Located in the heart of Singapore along Orchard and Serangoon, these 3D flagships will reach out to and captivate an array of target audiences that includes youths, PMEBs, tourists and families.

Opti-Prime offers advertisers flexibility and variety to reach a wide spectrum of demographics and its strategic path-to-purchase locations seals the last mile marketing frontier from home to store.