Opti-Prime

4Prime static is bigger than the typical 4-sheet size, measuring 1648mm by 1553mm. It provides a medium static format for advertisers to engage audience within the shelter while waiting for their buses to arrive.

Opti-Prime
Opti-Prime
Opti-Prime
08/06/2017

Opti-Prime

The Opti-prime screens combines 4Prime, Digital screens (TVC), Digiboard and Digi 6 platforms. Located at 40 high visible hotspots in the city & people hubs in the suburbs, it offers flexibility and variety to reach a wide spectrum of demographics. These platforms allow advertisers to have more impactful ways to communicate with their target audience. Additionally, it provides consistent engagement from home to out of home with ability to push ads “synchronously” with print & time belt scheduling. Various platforms in our Opti-Prime screens: ● 4Prime 4Prime static ads are slightly bigger than the typical 4-sheets, providing an affordable medium-sized platform for advertisers to attract audiences within the shelter. ● Digital Screens Digital Screens (TVC) attract commuters with audio-visual messages in close proximity, keeping them engaged in periods of dull moments. These TVC outdoor extensions make ads more effective with ability to target specific audience vis-à-vis the locality. ● Digiboards Digiboards are unique platforms with its vivid displays that support zonal activations, using short tag lines as a call-to-action. Paired alongside Digital Screens, it can reinforce the campaign's message and generate greater localized awareness amongst commuters. ● Digi6 Digi6 screens augment physical 6-sheet posters, and some of the screens support NFC enabled features, breathing life into an otherwise static poster through engaging commuters through interacting with the screens.
The Opti-prime screens combines 4Prime, Digital screens (TVC), Digiboard and Digi 6 platforms. Located at 40 high visible hotspots in the city & people hubs in the suburbs, it offers flexibility and variety to reach a wide spectrum of demographics. These platforms allow advertisers to have more impactful ways to communicate with their target audience.
Opti-Prime
Opti-Prime
08/06/2017

Opti-Prime

The Opti-prime screens combines 4Prime, Digital screens (TVC), Digiboard and Digi 6 platforms. Located at 40 high visible hotspots in the city & people hubs in the suburbs, it offers flexibility and variety to reach a wide spectrum of demographics. These platforms allow advertisers to have more impactful ways to communicate with their target audience. Additionally, it provides consistent engagement from home to out of home with ability to push ads “synchronously” with print & time belt scheduling. Various platforms in our Opti-Prime screens: ● 4Prime 4Prime static ads are slightly bigger than the typical 4-sheets, providing an affordable medium-sized platform for advertisers to attract audiences within the shelter. ● Digital Screens Digital Screens (TVC) attract commuters with audio-visual messages in close proximity, keeping them engaged in periods of dull moments. These TVC outdoor extensions make ads more effective with ability to target specific audience vis-à-vis the locality. ● Digiboards Digiboards are unique platforms with its vivid displays that support zonal activations, using short tag lines as a call-to-action. Paired alongside Digital Screens, it can reinforce the campaign's message and generate greater localized awareness amongst commuters. ● Digi6 Digi6 screens augment physical 6-sheet posters, and some of the screens support NFC enabled features, breathing life into an otherwise static poster through engaging commuters through interacting with the screens.
The Opti-prime screens combines 4Prime, Digital screens (TVC), Digiboard and Digi 6 platforms. Located at 40 high visible hotspots in the city & people hubs in the suburbs, it offers flexibility and variety to reach a wide spectrum of demographics. These platforms allow advertisers to have more impactful ways to communicate with their target audience.
Digital Screeens
Digital Screeens
08/06/2017

Digital Screeens

The Opti-prime screens combines 4Prime, Digital screens (TVC), Digiboard and Digi 6 platforms. Located at 40 high visible hotspots in the city & people hubs in the suburbs, it offers flexibility and variety to reach a wide spectrum of demographics. These platforms allow advertisers to have more impactful ways to communicate with their target audience. Additionally, it provides consistent engagement from home to out of home with ability to push ads “synchronously” with print & time belt scheduling. Various platforms in our Opti-Prime screens: ● 4Prime 4Prime static ads are slightly bigger than the typical 4-sheets, providing an affordable medium-sized platform for advertisers to attract audiences within the shelter. ● Digital Screens Digital Screens (TVC) attract commuters with audio-visual messages in close proximity, keeping them engaged in periods of dull moments. These TVC outdoor extensions make ads more effective with ability to target specific audience vis-à-vis the locality. ● Digiboards Digiboards are unique platforms with its vivid displays that support zonal activations, using short tag lines as a call-to-action. Paired alongside Digital Screens, it can reinforce the campaign's message and generate greater localized awareness amongst commuters. ● Digi6 Digi6 screens augment physical 6-sheet posters, and some of the screens support NFC enabled features, breathing life into an otherwise static poster through engaging commuters through interacting with the screens.
The Opti-prime screens combines 4Prime, Digital screens (TVC), Digiboard and Digi 6 platforms. Located at 40 high visible hotspots in the city & people hubs in the suburbs, it offers flexibility and variety to reach a wide spectrum of demographics. These platforms allow advertisers to have more impactful ways to communicate with their target audience.

Opti-Prime

The new format 12 sheet consists of 4Prime, Digiboard + TVC and Digi6. The digiboard and TV combines together to form the Digi6. Capitalising on high passenger traffic within Orchard Road and City belts, bus commuters are kept entertained with news, bite-sized infotainment and advertising campaigns. These new platforms allow advertisers to have more impactful ways to communicate to their target audience.

4Prime static is bigger than the typical 4-sheet size, measuring 1648mm by 1553mm. It provides a medium static format for advertisers to engage audience within the shelter while waiting for their buses to arrive.

Digiboard and TVC can be used to capture attention with the use of bright and bold colours. Measuring 1080mm by 1012mm, this unique format can be a platform used for zonal activation with the use of short and crisp tagline for call to action. The TVC will also be a good platform to provide audience with more infotainment, capturing their attention with the interesting visuals and sounds. This would make the advertisements more effective with the ability to target specific audience vis-à-vis the locality.

Digi6 can be used to augment 6-sheet poster network to provide additional city coverage. Measuring 1080mmx1830mm, it can include elements of movement to breathe “life” into an otherwise static poster.

Opti-Prime offers advertisers flexibility and variety to reach a wide spectrum of demographics and its strategic path-to-purchase locations seals the last mile marketing frontier from home to store. The consistent engagement from home to out of home with ability to push advertisements “synchronously” with print and time belt scheduling is unique in this platform.

Formats:
4Prime: 7 networks comprising a mix of city and suburb locations (5 facings/network)
Digital screens (TVC, Digiboard & Digi6): PeopleHub network of 40 screens