Goldheart Jewelry’s Si Dian Jing

Campaign Objective



To raise consumer awareness and increase sales of Goldheart Jewelry’s new wearable range of Si Dian Jing – the traditional Chinese betrothal gift of ‘four touches of gold’ – Mediacorp Brand Studio created a compelling and moving short film highlighting the relationship between the traditional mother-in-law and the modern bride. 

Campaign Solution

New Content Item
  • Custom-created short film ‘Daughter’ highlighting relationship between traditional mother-in-law and the modern bride
  • Celebrity influencer Rebecca Lim as brand ambassador 

Campaign Execution

Campaign Results

Impressive results achieved in two months

Goldheart’s Youtube channel

470,000 views

Social media impressions

1.7 million

Cumulative reach on TV

3.5 million


400% increase in Si Dian Jin Sale