Star Awards 2019
Star Awards’ momentous Silver Jubilee successfully delivered 12% more audience
The Star Awards’ Silver Jubilee - the 25th anniversary of Singapore’s biggest local Chinese entertainment event - was an evening of milestones and memories. Live on Channel 8 and Channel U, this year’s show attracted over 1.5 million viewers, 12% more than the previous year. What’s more, catch-up videos on Toggle soared to 1.4 million views, nearly a 100% increase from last year.
In addition to plenty of poignant moments celebrating local stars, the night saw international guest presenters and performers such as Cecilia Cheung, Wu Jinyan, Jerry Yan and Blue Lan, all of whom contributed to an exhilarating evening of entertainment.
Doreen Neo, Chief Content Officer, Mediacorp, said: “The viewership for the Silver Jubilee, once again, affirms recognition from our audiences for the hard work by our talents, regardless of their roles.”