Uniqlo: A Winter's Tale

Campaign Objective



To showcase Uniqlo’s Fall/Winter15 offerings with focus on its Ultra Light Down relatable to a Singapore audience supporting the brand’s overall 360° marketing efforts including in-store, digital and social media, Mediacorp ingeniously curated an integrated content campaign utilising many of our assets: Digital, television, magazines and celebrity influencers.

Campaign Solution

New Content Item
  • 2-min Start Stop Animation showcasing Uniqlo’s winter apparels and accessories was created
  • Celebrities Influencers Rebecca Lim and Desmond Tan as brand ambassadors
  • Fashion Spreads in Style: and Style: Men Magazine
  • TV appearance on Channel 5 – Not the 5 Show

Campaign Execution

Campaign Results

Impressive results achieved on social media September to October 2015

Toggle

249,231 views Average CTR 6.08%

Uniqlo’s Facebook and Youtube

234,000 views