Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

'Missing' to set hearts racing with adrenaline-fuelled drama

Missing (Stitched) v2 (1)

Amplify your brand across Mediacorp’s multiple platforms with Missing, a gripping 15-episode series inspired by Singapore’s unsolved cases starting 2 January on Channel 5. Experience the mystery and emotion behind each tragic case with a star-studded cast including local celebs Pierre Png and Rebecca Lim, who are joined by international artistes from Thailand and Germany such as David Lee McInnis – who had a role in ‘Descendants of the Sun’ – and Eak Thaneth Warakulnukroh who played the lead in local movie ‘Pop Aye’.

Missing will offer abundant opportunities for branded content and sponsor integration as the characters travel between Thailand and Singapore, consume convenience food, coffee and energy drinks on late-night shifts, and use digital and VR devices to solve cases (that could be made possible by sponsor-integration ideas).

With Mediacorp’s extensive transmedia publicity, sponsors and advertisers can expect to reach 3.4 million unduplicated and captivated eyeballs. Channel 5 is also 1,513 per cent more cost efficient versus cable TV. Don’t miss this great opportunity to reach your target audiences – contact your Mediacorp sales representative for further details.