Silver
People aged 55 years and above
Segment Size: 1,163,000
WHO THEY ARE
- They are practical and prefer regulated life
- They are family-oriented and spent time with family
- They seek comfort & tend to shop familiar brands
- They are interested in retirement planning and dislike debt
- They are health conscious and watch their diet
- They are conscious about the environment
- Monthly Household Income: $4591
What They Are Interested In?
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Their Media Consumption
Average Weekly Reach & Daily Time Spent
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