GUJI GUJI CNY CAMPAIGN
Mediacorp’s lucky chick mascot Guji Guji was a huge success for many brands during the Lunar New Year. Specially curated 360 transmedia campaign covered Prosperity, Blessings and Reunion packages to offer advertisers plenty of opportunities to profile their brand and connect with their customers.
From 28 November to 18 February, the campaign reached over 3 million people across TV, Radio, Print and Online and garnered over 700,000 organic video views on Facebook and Youtube for popular Guji Guji music video, artistes’ greetings and CNY-related videos. Highly sought-after Guji Guji Plushie was snapped up within a week of launch, and attracted over $300,000 worth of sponsored cash and products for its Scratch and Win lucky draw. Guji Guji mascot was even commissioned and appeared on-ground in over 15 roadshows and private corporate sessions reaching about 12,000 people.