The Celebrity Agency announces partnerships with global talent management companies Bohemia Group and The Gersh Agency & Luber Roklin Entertainment
Singapore, 23 February 2021 – Mediacorp artistes are heading for the global stage as the company’s artiste management arm, The Celebrity Agency (TCA), partners global talent management companies, Bohemia Group as well as The Gersh Agency and Luber Roklin Entertainment, to pursue more international opportunities for our talents.
Memorandum of Understanding (MOU) with Bohemia Group
In an exciting collaboration between TCA and Bohemia Group, the latter will represent Mediacorp artistes to explore suitable casting opportunities for international film projects. This is based on a Memorandum of Understanding (MOU) signed by the two companies in January 2021.
Identified by Bohemia Group for their versatility and bilingualism, these artistes include Zoe Tay 郑惠玉, Rebecca Lim 林慧玲, Chantalle Ng 黄暄婷, Desmond Tan 陈泂江, Zhang Ze Tong 张哲通and James Seah 谢俊峰, with the possibility of more talents joining them in the near future. The selection also took into consideration current entertainment trends and casting demands.
Susan Ferris, Chief Executive Officer of Bohemia Group, said: “As part of Bohemia Group's ongoing objective to build a global network representing the best talent around the world, we are excited to be partnering with Mediacorp. This latest addition to our global family connects us to some incredible artistes, and we are thrilled they have joined our curated family of talent. We are looking forward to what this year is going to bring.”
Established in 1992, Bohemia Group represents more than 500 clients globally and has offices worldwide, including Los Angeles, New York, London, Seattle, New Orleans, Auckland, Berlin, Seoul, and Boston.
Collaboration with The Gersh Agency and Luber Roklin Entertainment
In another thrilling development, TCA has made an agreement with The Gersh Agency and Luber Roklin Entertainment for the companies to represent local celebrity, Pierre Png 方展发in exploring potential global projects.
Pierre Png first appeared on international screen when he took on the role of Michael Teo in Hollywood movie Crazy Rich Asians in 2018. Playing the husband of Astrid Leong (played by Gemma Chan), Pierre Png had received positive reviews for his first Hollywood acting gig.
Mike Staudt, Talent Agent of The Gersh Agency, said: “We have a very keen eye for strong international talent, and Asian talent more specifically, and look forward to starting our relationship of working with Mediacorp.”
Representing well-known Asian celebrities including superstars like Carina Lau, Iko Uwais, Dong-seok Ma, Tony Jaa, Andy On and more, The Gersh Agency is a leading talent agency in the United States of America. Its roster of more than 3,000 global clients includes award winning actors, writers, producers, directors and production talent in film, television, new media, branded content and stage.
Matt Luber, Partner of Luber Roklin Entertainment, said: “We are excited to bring Pierre into our fold, he is an extremely talented actor with worldwide appeal.”
Luber Roklin Entertainment is a prestigious management company that represents actors, writers and directors, and has a music division / distribution deal with Warner Music Group. Their clients include KJ Apa (Riverdale), Stephen Moyer (True Blood), Deborah Ann Woll (Daredevil), Hannah John-Kamen (Resident Evil), Lewis Tan (Mortal Kombat), Adam Goldberg (Equalizer), Sean Astin (Lord of the Rings).
On the partnerships, Ivy Low, Head of TCA, Mediacorp, said: “We are happy to be partnering three very established agencies in bringing our local talents to bigger markets. This is part of our continuous effort to provide more opportunities for our artistes to work on international projects. At the same time, we also hope to showcase homegrown talents to a wider audience and are looking forward to seeing them shine on the global stage!”
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, Singapore Tatler, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.