Mediacorp launches new Saving Gaia campaign in celebration of World Environment Day
Singapore, 5 June 2016 – Saving Gaia, MediaCorp’s green initiative returns today for a ninth year with a brand new campaign to raise public awareness of environmental issues.
The campaign’s focus this year is on the alarming amount of waste that Singapore generates each year in food (785 million kg), plastic (824 million kg) and electronic (100 million kg). Its message: By changing our habits and reducing waste, we can reduce global warming.
An integral part of the Saving Gaia campaign is the popular and catchy ‘Save my World’ ditty which resonates with people of all ages. Last year, a special green superhero mascot ‘Little Gaia’ was created to personify the campaign. This year, Mediacorp celebrities including Jayley Woo, Desmond Tan and Vernetta Lopez have lent their voices to the new animated music video as animal characters.
As a reminder to everyone to go ‘green’, the logos of Mediacorp’s key platforms including television channels, websites and social media sites will adopt a green hue – symbolising the environment – for 24 hours on 5 June in celebration of World Environment Day.
For the month of June, Mediacorp TV and online platforms will also feature ‘green’ content to educate and spread the message. The full programme listing can be found in the Annex.
To reduce carbon emissions, Saving Gaia is collaborating with Singapore’s first carpooling app RYDE (www.rydesharing.com) to encourage the public to use the app to share a ride and stand to win petrol vouchers and free car rides.
Flying the green flag, 45 Mediacorp staff volunteers cleaned up a stretch of beach along Pasir Ris Beach on Saturday 4 June and collected 33 trash bags of litter weighing 354.5kg. Due to rain, the volunteers were unable to match their earlier effort back in April which they collected twice as much trash.
For more information on Mediacorp’s Saving Gaia initiative, please visit the following platforms:
Official website: savinggaia.sg
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 12th time at the Asian Television Awards in 2015.
For more information, please visit mediacorp.sg.
Senior Manager, Brand and Communications, Mediacorp
Documentary of the Week – I am Chut Wutty
Sun 5 Jun 8pm
In Cambodia's Prey Lang forest, deforestation is devastating the lives of the indigenous population. Environmental activist Chut Wutty is determined to fight the illegal practices, but when investigating a secret military-controlled logging site, Wutty is shot dead. This documentary showcases one man's courageous battle to save Cambodia's forests.
Water for Life
Wed 8 Jun 9.30pm
Once suffering from water scarcity and contamination, Myanmar farmers now have access to freshwater for their crops. Find out how the country’s largest bank is changing the lives of thousands of villagers by giving them a precious life source, for free.
Toggle Catch-up TV
Primetime Asia week-long special
How is Asia using innovation in finding new ways to solve environmental issues? Channel NewsAsia correspondents showcase efforts from across the territory in a week-long special on Channel NewsAsia (Mon 30 May-Fri 3 Jun)
Taiwan – Recycling used plastic bottles to wearables and other items
Sarawak – A unique village’s eco-tourism effort in preserving nature and its indigenous culture
Tokyo – The success of the Panasonic Recycling Centre, one of the biggest in the country
Jeju, Korea – The island’s aim to be carbon-free by 2030
Riau, Indonesia – A unique forest restoration programme
Toggle Catch-up TV
Nature of a City (Channel NewsAsia)
Available from Mon 6 Jun at http://video.toggle.sg/en/catchup-listing
An urban metropolis, co-existing within a green paradise. Find out how Singapore’s green ambitions were established and how the country strived against the odds to create the Garden in a City.