Singapore, 21 July 2021 – In a move to further strengthen its talent development and business strategies, Mediacorp has named former Chief Content Officer, Doreen Neo, as its Chief Talent Officer to oversee all talent management and practices across Mediacorp. In tandem, Mediacorp welcomed Virginia Lim as its new Chief Content Officer. Both appointments are effective today.
As part of Mediacorp’s senior management team since 2017, Ms Neo led the Content Group in strengthening Mediacorp’s production capabilities, injecting a digital DNA to content creation to meet evolving audience preferences. The Celebrity Agency (TCA), which manages the development and careers of artistes and talents, was also under her charge. Ms Neo spent most of her 37-year career in the television and media business, first joining Mediacorp (then Television Corporation of Singapore, TCS) back in 1999 in business planning, and then returning in 2005 to head its Chinese Entertainment Production and Content Distribution divisions. Since then, she has been responsible for the production of local entertainment content, as well its worldwide distribution and syndication, and the development and management of artistes.
In her new role, Ms Neo will lead the transformation of talent development and management across Mediacorp, with the aim of nurturing talent across the local ecosystem and creating more opportunities for them in markets beyond Singapore. These will include artistes under the management of TCA, Mediacorp’s DJs, news presenters and digital and social content creators in the Bloomr.SG network.
Before joining Mediacorp, Ms Lim was the Chief Content Officer at regional streaming platform Viu, where she was responsible for all content strategies, production of original series and content investments across Southeast Asia, the Middle East, and South Africa. She has more than 26 years of experience in the media industry, across functions, from managing P&L to operations, advertising, distribution, content, production, and marketing. She has helmed several key leadership positions, including at Sony Pictures Television Networks, where she spent 11 years, eventually running the networks business in Asia which is best known for its top-rated channels AXN and ONE. She was behind record-breaking shows that transcended cultures such as The Amazing Race Asia and Asia’s Got Talent.
She is also no stranger to the Singapore scene, having started her career as a TV producer with Mediacorp (then TCS), before moving to StarHub. At Mediacorp, she will oversee the company’s production facilities and resources, content creation and syndication.
Mediacorp CEO Tham Loke Kheng said: “Mediacorp is at the centre of a vibrant transmedia ecosystem, engaging over three million people in Singapore daily across multiple platforms. We are the home of local storytelling and local talent, and best positioned to grow our talents and share our stories beyond our shores, be it through our own productions or working with partners. With her strong leadership and experience, Doreen, is well placed to take us to the next level in talent development. I also look forward to having Virginia join us. With her impressive track record, she will be a valuable addition to the team as we accelerate our efforts to drive our creative content production to greater heights.”
On her new role, Ms Neo said: “I have always believed in nurturing our local talents and growing them into stars with regional and international appeal. This move is part of our continuous effort to provide more opportunities for our artistes and to showcase homegrown talents to a wider audience. I am looking forward to this next lap at Mediacorp!”
On her appointment, Ms Lim said: “I am excited with the opportunity to contribute to the local media scene in my home country, especially working with the talented teams and resources at Mediacorp. I look forward to creating stellar original content that's enjoyable and inspiring from Singapore to the rest of the region."
Head, Corporate Marketing and Communications
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, Singapore Tatler, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.