For immediate release
MediaCorp pledges support for SMEs in nationwide campaign
Singapore, 18 September 2015 – As part of its continuing support for Singapore’s small and medium enterprises (SMEs) MediaCorp is participating in 99%SME, a nationwide campaign aimed at raising awareness of SMEs in Singapore.
An initiative by Singtel and DBS Bank, 99%SME is testimony to the fact that 99% of companies set up for business in Singapore belong to the small and medium enterprises category. As its Official Media Partner, MediaCorp will leverage its slate of media assets – broadcast, print, digital, outdoor – to educate and persuade consumers to support SMEs by shopping with them from 29 October to 1 November 2015.
As an incentive for SMEs to promote their products and services during the campaign, MediaCorp will offer 3 advertising grants worth $100,000 each to the top three SMEs that garner the most ‘likes’ and ‘shares’ of their product/service offers and fan videos in the 99%SME website www.99sme.sg. The three winning SMEs can use the $100,000 advertising grant on any of MediaCorp’s platforms spanning digital, television, radio, print and out-of-home, including the use of MediaCorp’s award-winning Creative Services team.
Mr Jack Lim, MediaCorp Chief Commercial Officer said, “Small and medium businesses are an important building block for our economy. As a long-term partner of the SMEs, we are constantly finding new ways to serve them better. We’re proud to be the official media partner for 99%SME -- it’s a great initiative that gets big businesses and the community behind SMEs in engaging and practical ways.”
Added Mr Lim, “In working closely with SMEs, we realise that some of their key challenges are in the areas of branding and marketing. This is where we can definitely help. Our advertising products and solutions help them get the word out and connect with their customers. We aim to help SMEs achieve sustainable growth and drive our local economy in the long run.”
Mr Bill Chang, Singtel Group Enterprise Chief Executive Officer said, “The 99%SME campaign throws a timely spotlight on the needs and challenges faced by SMEs. Given that SMEs form 99% of companies in Singapore’s economy, it is therefore crucial to help them to succeed. During the SME Week we encourage Singaporeans to create demand for our SMEs by pledging their support to shop, dine and buy from them. To spur innovation and productivity, we will help SMEs to adopt technologies that transform their operations. In order to strengthen Singapore’s economy, we hope more like-minded corporations will join us in our cause to help our SMEs succeed.”
Scores of SMEs have found success partnering MediaCorp with bio-nutraceutical and cosmeceutical company Kino Biotech as one example. The company CEO Mr Kawee Chong said, “Since we started our partnership with MediaCorp, we have seen substantial success in elevating our brand status, clinching the top spot in Singapore’s beauty collagen category as MediaCorp offers an ideal platform to reach out to our customers. We are able to achieve ‘Brandutainment’ - branding, educating and entertaining our customers - thus increasing mind share and ultimately towards wallet share for our products.”
MediaCorp’s agility in a fast evolving media landscape is what appealed to Mr Douglas Foo, Founder and Chairman of F&B listed company Sakae Holdings. He said, “As the world continues to evolve, the key drivers of growth moving forth for most industries would be Services, Technology, the Internet of Things and being part of the whole global internet system. To stay ahead of the curve, businesses would need to be ahead of technological advancement, and continue leveraging on innovation.
He added,” MediaCorp understands this, and continues to evolve their various communication platforms and strategies to help businesses get their message out effectively to their targeted audiences and consumers. There is an upcoming on-stream of disruptive innovation which will put a great many current business models in trouble, and businesses would need to work closely with partners like MediaCorp to help them innovate and transform the way they engage with their customers.”
MediaCorp has been a long-time supporter of the SME sector in Singapore through various platforms and initiatives:
- TODAY newspaper has a dedicated section in its print and online versions http://www.todayonline.com/business/sme;
- Channel 8’s current affairs programme Money Week《财经追击》https://www.facebook.com/moneyweek regularly features SME-related trends and issues; and
- MediaCorp’s CONNECT - an initiative launched five years ago offering a range of SME-focused advertising solutions across its platforms.
Issued by Brand and Communications, MediaCorp
For more information, please contact:
Senior Manager, Brand and Communications
MediaCorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
MediaCorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
MediaCorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
MediaCorp was named Terrestrial Broadcaster of the Year for the eleventh time at the Asian Television Awards in 2014.
For more information, please visit mediacorp.sg.