Ground-breaking collaborative project first to feature narrated 4D virtual tours of show flats
Singapore, 25 September 2020 – The upcoming Singapore Property Show (SPS) 2020 is set to be the nation’s largest virtual real estate show, offering more than 16 of the latest launched private property projects for sale. It will be the first online property show held here to feature narrated tours of virtual show flats, as the real estate industry adapts to new norms amid evolving consumer preferences for virtual viewings and digital transactions. In addition, potential buyers and investors can look forward to property webinars by real estate experts.
SPS 2020 also marks the first three-way partnership of its kind between Singapore’s national media network and largest content creator Mediacorp, Singapore's largest listed real estate agency PropNex, and Singapore’s fastest growing property portal 99.co. 99.co will serve as the platform to host spotlighted developments via virtual tours and webinar signups. Meanwhile, PropNex will offer insider tips and insights on real estate trends through a comprehensive series of webinars conducted by industry frontrunners, and Mediacorp will amplify public awareness and engagement through publicity across its extensive multiplatform network. By leveraging the respective strengths of each partner, SPS 2020 aims to empower consumers to make informed decisions in their property purchases, promote digitalisation of the real estate ecosystem and in the process, boost economic activity in the property sector as a whole.
Hosted on 99.co, SPS 2020 will run from 10 October to 4 December 2020 with the following highlights:
· Every project listing will be embedded with virtual 4D tours of online show flats guided by voiceover that will point out highlights of the units. As viewers navigate the virtual unit, their locations within the unit will be continually updated on a floor plan at the corner of their screens.
· From 10 October to 1 November 2020, a series of 26 webinars will be helmed by PropNex’s network of industry experts. These webinars will walk attendees through 17 virtual open houses, as well as cover wide-ranging topics such as tips on identifying property with strong growth attributes, financial planning for early retirement and improving feng shui in one’s home. Webinar viewers stand to win up to $3,000 in lucky draw cash prizes. Property hunters can also sign up for virtual or live tours of selected developments through SPS 2020.
· Instant mortgage calculators will provide property seekers an immediate indication of the financial considerations for their unit of choice.
99.co Chief Executive Officer Darius Cheung said: “COVID-19 has hastened digital transformation, with consumers seeking to minimise physical interaction while property hunting. The Singapore Property Show provides a safe environment so consumers can focus on finding their dream home without worrying about health risks. With the ability to view several show flats in a matter of minutes and access mortgage information at their fingertips, viewers won’t be missing the hassle of travel and crowds at physical show flats.”
PropNex Realty Chief Executive Officer Ismail Gafoor said: “Our clients and salespersons are delighted to hear of this largest virtual property show in partnership with Mediacorp and 99.co. We have adapted swiftly with disruptive innovation to create a new market and value network with new market-leading alliances. This is a game changer and a fast adaptation to our clients’ receptiveness towards virtual viewings, virtual webinars and virtual presentations, based on first-hand insights from our property consultants.”
Mediacorp Chief Commercial and Digital Officer Parminder Singh said: “We are excited to be redefining the property-buying experience with this ground-breaking partnership with PropNex and 99.co. Through Mediacorp’s extensive network, we will be able to generate more buzz and heighten awareness of the show, and extend the outreach for our partners to access new audiences. We look forward to a successful showcase and to more innovative collaborations in the future.”
Explore the Singapore Property Show 2020 and sign up for weekly webinars and live or virtual property tours by visiting sps2020.99.co from 10 October 2020.
Visual assets may be downloaded via this link.
Chong Zi Liang
99.co is Singapore’s fastest growing property platform. Our mission is to be a trusted resource in the real estate industry that enables both property seekers and agents to make the best decisions. Combining best-in-class technology, deep real estate expertise, and the human design touch, we deliver the fastest, richest, and most modern property platform in Singapore. 99.co is part of 99 Group, which also includes the brands iproperty.com.sg and rumah123.com. 99 Group is headquartered in Singapore and has offices in Jakarta, Surabaya, and Bandung.
PropNex Realty is Singapore’s largest listed real estate brokerage agency with over 8,700 (as at 19 August 2020) sales professionals. The agency has an established presence in Singapore’s residential, commercial and industrial markets and continues to expand its suite of real estate services in valuation, corporate leasing and auction services. PropNex’s exponential growth locally and regionally is evidence in our brand presence in Indonesia, Malaysia and Vietnam.
With a strong commitment to service excellence and quality, PropNex is the proud recipient of numerous accolades and is a recognized leader in real estate agency services. For more information, please visit www.propnex.com.
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, Singapore Tatler, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.