Toggle now available on the new Apple TV
Singapore, 3 May 2016 – Local OTT (Over-The-Top) entertainment provider Toggle announced today that users of the new Apple TV will be able to enjoy locally-produced content from Toggle.
Apple TV users can download the Toggle app and enjoy big screen HD experience as they catch up on their favourite Mediacorp TV shows and get their daily entertainment fix with Toggle’s entertainment buzz video clips.
This latest foray marks the aggressive expansion of Toggle over the years to be available on different platforms and screen sizes – starting with an online entertainment portal to an app on smartphones and tablets that allow for live-streaming and catch-up TV services. The latest feature allows Toggle users who are also fans of Apple TV, to have a much better viewing experience on their big HD screens.
Since its launch in 2013, the OTT service with bilingual entertainment and lifestyle content offering a wide variety of local content options such as catch-up TV, Toggle Originals, live coverage of key events, behind-the-scenes insights to viewers across multiple devices offering a strong library of original local programmes – free of charge.
Toggle has also provided a great ‘second-screen experience’ as a companion for tentpole programmes like the annual Star Awards show by enhancing audience engagement via excusive features like instant updates, interviews and social media interaction with fans.
Mr Anil Nihalani, Head, Connected Media, Mediacorp said, “We are delighted to bring an immersive entertainment experience to the biggest screen in our viewers’ homes. The Apple TV app allows our users access to a wide variety of content, alongside their family and friends. We will continue to aggressively make Toggle available on multiple platforms for our viewers, whether it is on the small screen in their pockets, or the big screen in their homes, enabling a family viewing experience. We have some exciting plans in the coming months to further enrich individual and family viewing experiences, so stay tuned for more exciting developments.”
Toggle for Apple TV can be found on the App Store. The Toggle app is also available for iPhone, iPad and iPod touch, along with computers and laptops, Samsung and LG smart TV, Microsoft Xbox One and selected Android devices.
Toggle is Mediacorp’s bilingual OTT service with entertainment and lifestyle content. It redefines TV viewing altogether, going beyond the television set, offering a wide variety of local content options – catchup, Toggle Originals, live coverage of key events, behind-the-scene insights to viewers across multiple devices - computer, laptop, tablet, mobile phone, Smart TV and game consoles. Log on to www.toggle.sg or download the app on iPhone, iPad, Android devices, Smart TVs and Microsoft Xbox One.
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 12th time at the Asian Television Awards in 2015.
For more information, please visit mediacorp.sg.
Senior Manager, Brand and Communications, Mediacorp