Embargoed till 5 June 6am
1,600-strong team clean the beach as Mediacorp’s Saving Gaia turns 10
Singapore, 5 June 2017 – To mark World Environment Day today, more than 1,600 students, lecturers and staff from Temasek Polytechnic together with Mediacorp staff volunteers teamed up to clean up six kilometres of the East Coast Park beach earlier in the week on 24 May. This was the largest beach cleanup organised by Mediacorp. Cigarettes filters, food wrappers, plastic beverage bottles and Styrofoam containers - were some of the marine litter collected. This is the type of rubbish that threatens to clog up 20,000 metres of Singapore’s shorelines, waterways and beaches.
The green effort is part of Mediacorp’s Saving Gaia green initiative which celebrates its tenth anniversary this year. Over the past decade, Saving Gaia has been instrumental in raising awareness about environmental issues happening around Asia.
Mediacorp first launched its month-long green campaign across its television, news, radio and print platforms in 2007 to spread the message on the importance of protecting the environment. One highlight of the green programming was a 24-hour worldwide concert, “Live” Earth, joined by countries from seven continents and was broadcast on Channel 5. Channel NewsAsia also screened a six-part documentary called “Saving Gaia” which looked at how countries in Asia are addressing environmental issues. Tips on saving the Earth were broadcast on radio platforms and green stories appeared in TODAY.
Beyond the educational series, Mediacorp and Channel NewsAsia also invited business partners to a “Saving Gaia Breakfast Forum” which touched on the practice and the benefits of going green. Another notable event that took place in 2009 was Mediacorp’s Gaia Life Challenge where the contestants were housed in transparent acrylic cubicles for 24 hours in Plaza Singapura and challenged to save energy in their day-to-day activities.
Mediacorp undertook the first beach cleanup in 2013. Through staff volunteerism and partnership with institutions including Temasek Polytechnic (TP), Mediacorp has since inspired more organisations, institutions and the public to step forward to do their part for the environment.
“I’m happy to be able to participate in today’s meaningful beach cleanup. I think that besides making the beaches dirty, litter such as plastics, metal or glass that travels to the seas can suffocate marine life. I urge more families to pick up their own litter after family outings or picnics at the beaches,” said Mr Anandh Gadhadharan, 1st year student, 3D Interactive Media and Technology, School of Engineering, Temasek Polytechnic.
Apart from the beach cleanup, Saving Gaia aims to encourage more positive change around the 3Rs - Reduce, Reuse and Recycle. Viewers and listeners can watch the popular Saving Gaia’s music video, ‘Save my World’ ditty once again with “Little Gaia”, the green superhero mascot making her appearance and sending green messages depicted in a fun and meaningful way.
Logos of Mediacorp’s key platforms including television channels, websites and social media sites will adopt a green hue – symbolising the environment – for 24 hours today in celebration of World Environment Day.
For more information on Mediacorp’s Saving Gaia initiative, please visit the following platforms:
Official website: savinggaia.sg
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 13th time at the Asian Television Awards in 2016.
For more information, please visit mediacorp.sg.
Yeong Lai Lai
Brand & Comms Specialist, Brand and Communications, Mediacorp
Tel.: +656350 3945