For immediate release
2 in 3 people in Singapore watched the 28th SEA Games on MediaCorp’s multiple platforms
Singapore, 22 June 2015 – Providing the largest sporting event coverage in the history of Singapore broadcasting, MediaCorp’s 400 member crew produced and broadcast over 800 hours of live sporting action in High Definition, which was watched by record viewers over the two weeks of the 28th Southeast Asian Games.
Overall viewership for the entire telecast of the Games on okto, Channel 5 and Channel U reached 3.3 million viewers or 64 percent of the people aged 4 years and above (P4+) in Singapore.
* The Opening and Closing ceremonies attracted over two million viewers on okto and Channel 5.
* Viewers who tuned in to the Daily Highlights show, Today At the Games on okto and Channel 5 exceeded 1.5 million.
* Toggle, MediaCorp’s over-the-top internet video service offering 12 ‘live’ streams and catch-up videos, saw an overall increase in traffic of 21 percent.
* Social media engagements on okto and Toggle’s Facebook and Twitter exceeded 1.3 million.
* TV, Print and Radio Newsrooms posted over 1,000 tweets, 700 Facebook updates and 500 videos.
* All in, MediaCorp’s online content reached users more than 80 million times.
Both Opening and Closing ceremonies were also screened ‘live’ on MediaCorp’s outdoor screens at Junction 8, JCube, Orchard Gateway, Westgate, Bugis and Star Vista. Apart from the crowd-favourite ceremonies, events where viewership peaked included Athletics, Basketball, Bowling, Diving, Football, Netball, Swimming, Table Tennis, Wushu.
Mr Chang Long Jong, Deputy CEO, MediaCorp said, “We are happy that our coverage of the SEA Games had brought so many Singaporeans together. We saw record numbers of viewers enjoying the live Games and supporting Team Singapore not only on our free-to-air channels, but also on Toggle. Many viewers were also actively engaged on our social media platforms which provided numerous live updates and video clips.”
Issued by Brand and Communications, MediaCorp.
For more information, please contact:
Yeong Lai Lai
Brand and Communications
MediaCorp is a Singapore-based media company with a complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our strategic collaborations in the region include Kapanlagi Network, an Indonesian digital native company which owns several leading lifestyle, news and entertainment websites. MediaCorp has majority share in Cubinet Interactive, a Malaysian digital games publisher, and owns a stake in Reebonz, one of the region’s fastest growing luxury online retailers as well as Vietnam television’s International Media Corporation.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg.