For immediate release
3.37 million viewers watched 560 hours of London 2012 Olympic Games on MediaCorp
Singapore, 15 August 2012 – Over the 17-day period of the London 2012 Olympic Games, 3.37 million viewers, which translates to a reach of 68% of total viewers (aged 4 years and above), watched a whopping 560 hours of world-class sporting action across MediaCorp channels.
As Singapore’s Official Free-to-Air Broadcaster for the London Olympics, MediaCorp aired the telecast from 27 July to 13 August on three channels: Channel 5/HD5, Channel U and okto. Not only were Singapore viewers able to catch the thrills and spills in full high-definition on HD5, those who wished to listen to the Chinese commentary tuned in to Channel U which offered dual-language audio option – Chinese - on top of the default English commentary during primetime. The most-watched programme was the Opening Ceremony (encore) on 28 July which garnered 754,000 viewers. The list of top 10 most-watched programmes can be found in the Annex.
In order to offer the best viewing experience for our viewers, the production team began detailed planning as far back as 18 months prior to the commencement of the Games and made the big decision to book a production space in the International Broadcast Center in London which allowed the 19-strong production and technical crew to have access of up to 48 live feeds.
Remesh Kumar, Senior Vice President, English Entertainment Productions and team leader for the MediaCorp London production team said: “While we had a choice of 48 live feeds, we only had three channels with limited timeslots to carry them. Hence very educated editorial decisions have to be made with priority given to Team Singapore events and popular items such as swimming, athletics, gymnastics and diving. At the back of our heads, we had to be mindful of the Singapore time zone being seven hours ahead of London.
He added: “Our core team was very small compared to the larger outfits from Britain, US, Australia and China, but they were all very experienced and dedicated, and it helped that the Games was the best organised Olympics ever.”
MediaCorp’s comprehensive coverage of the London 2012 Olympic Games extended beyond television. TODAY newspaper dedicated daily pages to keep readers up-to-date with the latest news with a special focus on Team Singapore. Radio listeners across MediaCorp’s 13 radio stations also received Olympics updates, reviews and match tallies. Netizens also flocked to the Olympics microsite in xinmsn.com which featured news, results, live reports, photo galleries and fun features like an interactive tour of the various Olympics venues. Total page-views to date reached a staggering 4.9million from 450,000 unique users.
Issued by Corporate Communications, MediaCorp.
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MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand, High Definition TV broadcast.
MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
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The top 10 most-watched events
OPENING CEREMONY (ENCORE)
18:00 - 21:30
BADMINTON WOMEN'S SINGLES RO16/TABLE TENNIS MEN'S AND WOMEN’S SINGLES SEMI FINALS, MIXTED DOUBLES SEMI FINALS
TABLE TENNIS WOMEN'S TEAM (BRONZE MEDAL MATCH SINGAPORE VS KOREA
DIVING (WOMEN'S SYNCHRONISED 10M PLATFORM FINALS)/TABLE TENNIS (WOMEN’S SINGLES SEMI-FINALS)
GYMNASTICS ARTISTICS INDIVIDUAL FINALS / SYNCHRONIZED SWIMMING DUET TECHNICAL ROUTINE
DIVING : MEN'S 3M SYNC FINALDIVING : MEN'S 3M SYNC FINAL / GYMNASTICS MEN IND ALL-AROUND FINALS