Singapore, 7 January 2019 – Singaporeans welcomed 2019 with a celebration of all things local, counting down to the new year with Mediacorp’s Let’s Celebrate 2019 which featured singers including Taufik Batisah, Joanna Dong, Gentle Bones and a special fashion segment helmed by fashion doyen Daniel Boey.
Let’s Celebrate 2019 recorded close to 770,000 viewers1 making it the most-watched countdown show on Channel 5 and the second-highest single variety programme in 2018, after National Day Parade. The show was also live-simulcast on Toggle and combined with its catch-up views, generated over 61,000 video views and around 25,000 unique viewers as at 1 January 2019².
Irene Lim, Chief Customer Officer, Mediacorp said: “Let’s Celebrate 2019, our final production last year, was a celebration of local talent, music, design and technology, providing the perfect scene for a Singaporean countdown. We are delighted that so many people chose to spend that special moment of hope and positivity with Mediacorp.”
The Promontory event attracted a huge crowd when the gates were opened at 7pm and hit a capacity crowd of 5,000 at around 11.30pm on 31 December 2018.
Let’s Celebrate 2019 pre-show, main show, selected highlights, as well as the special augmented reality segment are available on Toggle video-on-demand at toggle.sg/LetsCelebrate2019.
Base (’000): People aged 4+ (5,260)
1Source: SG-TAM (31 Dec 2018)
Reach Condition: 5 minutes consecutive viewing time
2Source: Adobe Analytics, date range : 31 December 2018 - 1 January 2019
Mediacorp Pte Ltd
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Mediacorp is Singapore’s largest content creator and transmedia platform, operating seven TV channels, 11 radio stations and multiple digital platforms including Channel NewsAsia (CNA), Singapore's most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 99% of Singaporeans in all four languages, and has a growing Asian audience base through CNA and its entertainment content that is distributed across markets in the region.
Mediacorp’s investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation. The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN and 99.co to deliver rich content for consumers and effective solutions for advertisers.
For more information, please visit mediacorp.sg.