ASEAN broadcasters forge SMART Alliance

For immediate release
Media Release

ASEAN broadcasters forge SMART Alliance

Singapore, 24 March 2009 – A group of broadcasters has announced its commitment to form an alliance, called SMART Alliance, which hopes to create and deliver commercial benefits to its members. The six founding members – ABS-CBN (Philippines), BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara Citra (Indonesia), Media Prima (Malaysia) and MediaCorp (Singapore) – met at an inaugural meeting on 24 March 2009 in Singapore and inked a Memorandum Of Understanding pledging to work on 3 specific areas: (1) Content (2) Selling and Marketing (3) Technology.

As a region, ASEAN alone presents a combined market size of more than half a billion eyeballs and a growing middle-class population with increasingly substantial spending powers. The alliance is well positioned to exploit economies of scale both as a supplier of coveted content as well as a buyer of technology and equipment. For advertisers and clients, the alliance grouping will be able to deliver marketing and promotional solutions on a regional platform.

Mr Lucas Chow, MediaCorp CEO and Chairman of SMART Alliance Steering Committee says, “As a community of regional media companies, we believe there is scope for an alliance that is established and driven purely by commercial considerations and goals. Our hope is that we will be the Alliance of Choice of all media companies in the Asia Pacific within the next 3 years or so”.

Issued by Corporate Communications, MediaCorp
For more information, please contact:

Clarence Pong
Assistant Vice President
Corporate Communications
MediaCorp Pte Ltd
Tel : (65) 6350 3343
Fax : (65) 6251 5628
E-mail :

About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian-owned English news channel.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

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The operation and management of SMART Alliance is directed by a Steering Committee consisting of:

Chairman - Mr Lucas Chow, CEO, MediaCorp

ABS-CBN - Mr Eugenio L Lopez III, CEO
BBTV - Mr Khun Veraphan, Director
IMC - Mr Tim Lam, CEO
Media Prima - Mr Abdul Rahman Ahmad, CEO
MNC - Mr Hary Tanoesoedibjo, Group CEO
MediaCorp - Mr Chang Long Jong, Deputy CEO.