For immediate release
Catch the best moments of the 28th SEA Games on MediaCorp
Singapore, 20 January 2015 – The Singapore Southeast Asian Games Organising Committee (SINGSOC) and MediaCorp today announced that MediaCorp is a main sponsor of the 28th Southeast Asian Games. As Host Broadcaster and Media Partner, MediaCorp will provide the largest sporting event coverage ever undertaken of any event in the history of Singapore. MediaCorp’s sponsorship is worth over S$14.6 million of cash and value-in-kind.
“As Host Broadcaster and Media Partner, we will draw inspiration from the Games to ‘Celebrate the Extraordinary’ with our audiences,” said Mr Chang Long Jong, Deputy CEO, MediaCorp. “We will bring the Games to audiences in new and innovative ways across our multiple platforms, taking audiences to the actions behind the scenes, in addition to the exciting coverage of the Games.”
Mr Chang added, “There will be interesting programmes and feature stories about the many unsung heroes of the Games, including the volunteers and people who have worked very hard to make this a reality. We hope to bring all Singaporeans together to support Team Singapore through our coverage of the Games.”
Television viewers will enjoy the Games on okto, the dedicated channel for SEA Games, in HD quality. Viewers on the move will catch even more sporting action via live feeds on Toggle, MediaCorp’s over-the-top internet video service. “Catch-Up” videos will be available on Toggle while News platforms such as Channel NewsAsia, TODAY, Radio stations and online platforms will provide extensive coverage including the latest scores, daily games updates and background stories.
Mr Lim Teck Yin, Executive Committee Chairman, SINGSOC, underscored the importance of having a strong broadcast and media partner. “We’re less than six months away and we are gearing up to ‘Celebrate the Extraordinary’ with Singaporeans and our neighbours. We are confident that with MediaCorp’s vast expertise and multi-platform reach, everyone can feel the excitement of the Games and cherish the memories for years to come. We have stepped into Singapore’s golden jubilee year and the SEA Games is an excellent platform for all of us unite and celebrate our extraordinary journey as a nation through sport.”
To be held in Singapore from 5 to 16 June 2015, the Southeast Asian Games will feature the finest athletes from 11 countries in Southeast Asia competing in 36 sports across 402 events.
For more information, please contact:
Yeong Lai Lai
Public Relations and Strategic Communications SINGSOC
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz, one of the region’s fastest growing luxury online retailers and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg .
About the 28th SEA Games
The 28th SEA Games will be held from 5 -16 June 2015, with Singapore Sports Hub as the main venue for the Games. Organised by the Singapore Southeast Asian Games Organising Committee (SINGSOC), the Games is held in conjunction with Singapore’s 50th anniversary and will host more than 7,000 athletes and officials from 36 sports. Adopting the theme of Celebrate the Extraordinary, the Games will celebrate triumph of human spirit - be it in sports or daily lives; in success or in the grit to try again and again; in winning or in merely being at the start line. The 28th SEA Games will show the people of the Southeast Asia that success ultimately comes to ordinary people with extraordinary dreams. It’s not about having a champion, but inspiring the champion that is inside each of us.
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