Catch what you don't see or hear on RAWclipx on podcast.sg

For immediate release
Media Release


Catch what you don't see or hear on RAWclipx on podcast.sg 

Singapore, 27 July 2008 – Ever wondered what goes on behind the scenes at Caldecott Broadcast Centre? Where do you go for downloads of cool clips, or to upload your own to share with other Singaporeans? Well, look no further than RAWclipx on podcast.sg which will be launched on July 28th to feature a smorgasbord of video offerings.

RAWclipx on podcast.sg will feature juicy off-air content, backed by MediaCorp’s immense star and media power.

Here’s a sampling of offerings:
i. Photo shoot images from MediaCorp’s wide variety of magazines
ii. Your favourite radio DJs in their studios and celebrity interviews
iii. Out-takes from your favourite TV shows
iv. Newscasters and reporters off camera
v. Unreleased footage of exclusive events such as the FHM Girl Next Door party

“We will have our own paparazzi; a spycam roving reporter sussing out what happens in between takes; what the stars wear and don’t wear; what they do; all the saucy details never before seen or heard,” said Timothy Goh, Vice President New Media Business and Customer Relationship Management.

The content will be refreshed every week and it promises surprises and the unexpected. But that is not all. Everyone can be part of the action and upload their “Aha” moments onto RAWclipx on podcast.sg.

"We embrace user generated content and want as many people as possible to upload and share...your fun, wacky moments... your singing debut...your school concert; upload and be part of this new exciting community” added Timothy Goh.

RAWclipx on podcast.sg will be different from most other UGC sites in that it allows for easy downloads onto mobile devices. It also offers RSS feeds and enables the public to comment on, and forward the clips.

This is the latest offering from podcast.sg, which reputedly has the largest repository of audio clips in Singapore. Downloads of audio clips exceed 5 million each month, driven by the popularity of radio dramas and information nuggets.

"We hope RAWclipx on podcast.sg will offer value to those who have always wanted to know more about what goes on behind the scenes. And really, even if that’s not their cup of tea, I urge them to visit this homegrown site to upload or download raw clips. Treat this like our own kampong, village where we speak the same language and share the same DNA," said Shaun Seow, Deputy CEO (News, Radio and Print).

The RAWclipx advertising campaign will also launch on Monday 28th July with wacky off-the-wall creatives. This will be followed by a “Crazy Video Contest” in September for the hip club-hopping crowd. Clubbers will be invited to send in their most outrageous, fun and crazy club moments video clips recorded via their 3G phones. The winning clip stands to win a whopping $10,000.

Stay tuned. Log onto RAWclipx on podcast.sg today.



Issued by Corporate Communications, MediaCorp

For more information, please contact:
Timothy Goh
Vice President New Media Business and CRM
Tel: (65) 6350 3022
Fax: (65) 6256 3060
E-mail: timothygoh@mediacorp.com.sg


About podcast.sg

Podcast.sg launched in 2006, is one of the most popular MediaCorp websites where audiences listen, watch and download programmes produced by the various award winning MediaCorp radio stations and network of media channels. Podcast.sg broke all records as downloads surged to an all time high of 9 million in May this year – certainly the emerging new media platform for advertisers.

Current podcast include offerings from MediaCorp stations 987 FM , Malay “infotainment” station Warna 92.4 FM , RSI Chinese-language movie reviews and even a weekly sampling of the best of the blogosphere , BlogTV.sg


About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore’s broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), that reaches to all adults in Singapore each week.

Among them are industry firsts such as the first in the world to use Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast.

Beyond Singapore, the diversified group is making its presence felt through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian owned English news channel.

In 2007, it entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom. MediaCorp has a stake in Nanjing-based Dahe Media Pte Ltd, a leading Chinese outdoor advertising firm, and International Media Corporation in Vietnam, set up to develop and produce entertainment and economic news content as well as to provide channel management services.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg
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