CNA Lifestyle expands its guide to remarkable living with the launch of CNA Luxury

Singapore, 9 May 2019 – Champagne coupes, at the ready! Raise a toast to CNALuxury.asia, the latest extension of CNALifestyle.asia [1] that aims to augment the lifestyle portal’s appeal to an affluent audience.

CNA Luxury will engage and entice affluent consumers via these experiential elements:

360-degree content catering to the lifestyles of luxury consumers

CNA Luxury confers consumers with a wealth of cross-platform assets spanning digital, social and mass media, including CNA TV, radio, podcasts and a prominent online presence. The intuitive interface of the CNA Luxury homepage allows for hassle-free navigation with content categorised under:

•             PEOPLE for personality profiles, opinion and astute analytical pieces

•             EXPERIENCES for gourmet and globetrotting exploits, holistic health and wellness

•             OBSESSIONS for objets d’art in the form of fashion, grooming, gems, timepieces, abodes, automobiles and art

•             ACCESS for an editorial tie-up with Asia’s leading luxury media company Edipresse Media

ACCESS to HNWI via collaboration with Singapore Tatler

CNA Luxury includes offline components courtesy of private events, as part of a partnership between Mediacorp and Edipresse Media’s Singapore Tatler team announced in December 2018. The agreement marries Mediacorp’s multi-platform audience reach and editorial expertise with Edipresse Media’s prowess in producing premium lifestyle content and exquisite event experiences.

ACCESS is available on CNA Luxury and Singapore Tatler platforms, and will connect advertisers to a swathe of sophisticated connoisseurs in Singapore.

Flagship television series and its digital amplification

In a digital-first development, CNA Luxury premiered episodes of its Remarkable Living series on CNAluxury.asia prior to telecast on CNA TV. The 10-part series wanders the world to witness vaunted visionaries at work. The 30-minute CNA TV episodes have also been expanded into 40 full-fledged feature articles on CNALuxury.asia.

HSBC Jade is the presenting sponsor of Season 1 of Remarkable Living.

Phin Wong, Supervising Editor, CNA Lifestyle said: “Our discerning audience is defined not by age, but by how they live their lives. Our audiences want content that speaks to their passions – and they consume that content in multiple formats. We are proud to have CNA Luxury be the only luxury lifestyle platform to meet those needs on both digital and mainstream media.”

Added Mr Wong: “CNA Luxury is an organic evolution of the CNA Lifestyle brand in accommodating a specific subset of our audience, and demonstrates Mediacorp’s commitment to engaging consumers through their interests.”

For more information, visit www.CNALuxury.asia, CNALuxury.asia/remarkableliving and follow CNA Lifestyle on Facebook.

High-resolution stills of the CNA Luxury homepage and the Remarkable Living series can be downloaded via this link: https://mediacorp-sg.sharefile.com/d-s664a9a791d14ad58

[1] CNALifestyle.asia was launched on 18 September 2018 to provide PMEBs with the latest in dining, travel, style, wellness and what’s trending in the lifestyle and entertainment landscape across Singapore and Asia.

From October 2018 to April 2019, content from CNALifestyle.asia had an average of 3.4 million page views and 1.5 million unique visitors per month*.

* Source: Adobe Analytics

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Media contacts
Eugene Quek
Corporate Marketing & Communications
+65 6359 7450 | Eugene.Quek@mediacorp.com.sg

About Mediacorp
Mediacorp is Singapore’s largest content creator and transmedia platform, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore's most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.

The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.

Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.

For more information, please visit mediacorp.sg.