CNA Lifestyle strengthens status as Singapore's leading lifestyle mobile platform with innovative multimedia initiatives

Singapore, 12 November 2019 – It’s a double dose of delight at CNA Lifestyle as it toasts to both its first-year anniversary and to consistently coming up tops in the lifestyle mobile platform category since its launch in end-September 2018.

An addition to CNA’s portfolio of products, CNA Lifestyle has proven its popularity with PMEBs (Professionals, Managers, Executives and Businesspeople) by routinely ranking as Singapore’s No 1 lifestyle mobile platform [1]. Each month, it attracts an average of 3.62 million page views and 1.69 million unique visitors [2] with its news and views on food, fashion, wellness, travel and trending topics in the lifestyle landscape spanning Singapore and across Asia.

CNA Luxury – an online offshoot of CNA Lifestyle aimed at an affluent audience – has also secured a strong standing, with a standalone average of 474,523 page views and 273,664 unique visitors per month since its launch in April 2019 [3]. These traffic figures place it well ahead of the next two local luxury competitors in the digital sphere, according to ComScore.

Building on this momentum, CNA Lifestyle is poised to premiere a new podcast series to augment its consumer-centric approach to content across digital, video and social media spheres. This multi-platform storytelling approach is aligned with Mediacorp’s overall transmedia transformation that is tailored around consumers’ preferences and changing media consumption habits.

Style-savvy followers can look forward to CNA Luxury’s new monthly digital covers. These editorial features are fronted by personality profiles and complemented by multimedia components like original fashion videos, photo spreads and moving visuals. CNA Luxury’s first digital cover star for October 2019 was A-list artiste Rebecca Lim, while the upcoming November 2019 edition will feature fellow A-lister Joanne Peh, last seen playing the provocative titular temptress in the Toggle Originals period suspense series Last Madame.

CNA Luxury will also debut the second season of its digital-first Remarkable Living series online on 25 November 2019. Forty stories of lifestyle visionaries redefining the concept of luxury around the world are told in video and text formats. Weekly 30-minute episodes for Season 2 will be made available on CNA TV starting 1 December 2019.

Phin Wong, Supervising Editor, CNA Lifestyle said: “We are humbled that CNA Lifestyle and CNA Luxury have risen through the ranks in just over a year to become the leading lifestyle and luxury platforms in Singapore. We remain committed to creating compelling multimedia content that moves ahead of the competition to cater to the ever-evolving expectations of our clients and consumers.”

For more information, visit CNALifestyle.asia, www.CNALuxury.asia and follow CNA Lifestyle on Facebook.

Visual assets may be downloaded via this link.

[1] According to ComScore, CNA Lifestyle was Singapore’s number one Lifestyle Mobile Platform in FY1920 YTD (April 2019 to September 2019).

[2] Source and period considered: Adobe Analytics (FY1920 YTD Average, April 2019 to September 2019).

[3] Source and period considered: Adobe Analytics (FY1920 YTD Average, April 2019 to September 2019).

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Media contact
Eugene Quek
Communications Specialist
Tel.: +65 6359 7450
Email: Eugene.Quek@mediacorp.com.sg

About Mediacorp
Mediacorp is Singapore’s largest content creator and national media network, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore's most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages weekly, and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.

The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.

Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.

For more information, please visit mediacorp.sg.