Cold Storage Announced as MasterChef Singapore’s Official Pantry Partner


Media Release

Cold Storage Announced as MasterChef Singapore’s Official Pantry Partner

Singapore, 25 April, 2018 – Global content and rights management company, Motion Content Group and Singapore media company, Mediacorp, are delighted to announce Cold Storage as MasterChef Singapore’s official pantry partner.

Commenting on the partnership, CEO of Cold Storage, David Goh said, “Cold Storage and MasterChef share the same mission to bring unique culinary experiences to homes and inspire food lovers to create delicious meals. Creating unique dishes is also about fresh, quality ingredients, and this partnership will see home cooks using fresh quality supplies from our wide range of products.”

Chefs Bjorn Shen, Damian D’Silva and Audra Morrice are set to sizzle up the screen as the judges on MasterChef Singapore that will air on Mediacorp’s Channel 5 from 2 September at 9.30pm and will be made available on Toggle’s Video on demand. The nationwide casting call for contestants which has closed, saw an overwhelming response from people representing different races and from all walks of life to participate.

Originally created by Franc Roddam, the format was revived as MasterChef Goes Large in 2005 by Shine TV in the UK. MasterChef is the most successful cookery television format in the world having been adapted locally in 54 countries, it is seen in over 200 countries and watched globally by over 250 million viewers. The MasterChef brand extends into a huge range of successful commercial activities across multiple platforms including extensive publishing, consumer products, live events, travel, digital and B2B activities.

Global content investment and rights management company, Motion Content Group, had acquired the rights to produce and broadcast MasterChef Singapore from Endemol Shine Group.

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About Cold Storage

Established in 1903, Cold Storage Supermarket is a popular household name trusted by consumers in Singapore. Cold Storage is among the leading supermarket chains in Singapore with 52 stores island-wide. To date, the group operates 46 Cold Storage supermarkets, and six specialty supermarkets namely: Katong Market Place, Paragon Market Place, Tanglin Market Place, Raffles City Market Place, Hillview Market Place and Jasons Quayside.

Cold Storage Supermarket is committed to delivering value and variety based on ethnic mix, freshness, innovative food ideas, superior customer service and a pleasant shopping environment that enhance consumers' lifestyles. Cold Storage Supermarket is part of the public-listed Dairy Farm Group, a leading pan-Asian retailer.

Visit for full store addresses.

About Endemol Shine Group

Endemol Shine Group is a global production powerhouse creating world class content for all platforms.

As a producer and distributor, Endemol Shine Group works on a unique local and global axis, comprised of 120 companies across all the world’s major markets, dedicated to creating content that enthralls and inspires.

In 2017 the company’s travelling formats originated from 12 different countries across the Group, with global hits including MasterChef, Big Brother, Deal or No Deal, The Money Drop, Your Face Sounds Familiar, The Brain, Hunted and The Island. Endemol Shine Group’s drama portfolio is similarly international and diverse, with acclaimed worldwide hits such as Humans, Bron, Peaky Blinders, Black Mirror, Kingdom, Grantchester, The Fall, Spring Tide, Penoza and Broadchurch.

Endemol Shine’s content is enjoyed wherever the audience wants to watch and generates more than 2 billion monthly views online, with titles such as Mr. Bean now among the world’s most popular entertainment brands on platforms including YouTube and Facebook.

In 2017 Endemol Shine Group produced more than 800 productions, in 78 territories airing on more than 275 channels around the world.


About Motion Content Group

Motion Content Group is a global content investment and rights management company which meets the market demand for new economic models for premium content across the entertainment and media marketplace. This is achieved by investing and partnering with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content to help drive and support editorially and commercially vibrant, premium content networks & platforms for the global benefit of our content partners and advertisers.

Headquartered in London and Los Angeles, the business currently operates in 26 countries worldwide with Motion’s broad range of award winning programming distributed globally.

Motion Content Group is part of GroupM, the world’s leading full-service media investment management operation, a WPP company.


About Mediacorp

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.

Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include stakes in Kapanlagi Network, Indonesia’s largest independent digital media, as well as Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.

Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.


About Beach House Pictures

Beach House Pictures is one of Asia’s largest independent production companies, with offices in Singapore, Beijing and Taipei. The production house has created 600+ hours of international HD, 3D and 4K content specializing in factual and entertainment programming, creating highly-rated series such as Frontier Borneo (10×30) for Discovery Channel and UKTV; Wild City (2×60) narrated by David Attenborough for Channel News Asia; Asia’s Next Top Model Season 3 (13×60) for Starworld; and Machine Impossible (6×60) for National Geographic. Five other divisions expand Beach House Pictures’ capabilities beyond factual to children’s content with Beach House Kids which recently produced Teddies for Okto and Channel Nine Australia; Beach House Entertainment for reality formats and general entertainment programs, currently producing Cesar’s Recruit Asia Season 2; Beach House Labs for digital and branded content; Beach House Academy for skills training and education; and Beach House Studios for Virtual Reality, 3D, animation and broadcast design. The multi-award-winning company launched in 2005 and was co-founded by Managing Director, Jocelyn Little and Creative Director, Donovan Chan who in 2017, partnered with Blue Ant Media, joining an international broadcast, distribution and content team that spans North America, Europe and Asia Pacific. Visit


Media contacts


Motion Content Group

Fera Rosihan-Robinson
Head of Content and Production

Endemol Shine Group

Rae Langford
Head of Corporate Communications
Tel: +44 208 222 4176


Yeong Lai Lai
Brand & Communications Specialist, Mediacorp
Tel: +65 6350 5945