For immediate release
Digital Audio Broadcasting service to stop transmission
Singapore, 1 November 2011 – MediaCorp will discontinue its Digital Audio Broadcasting (DAB) service with effect from 1 December 2011.
MediaCorp launched a DAB service in Singapore in November 1999 and was the first broadcaster in South East Asia to offer digital radio. Back then, DAB was widely seen as the “replacement technology” for FM radio; however, the effectiveness and reach of DAB has diminished over time with advances in technology which has widened the receptivity of radio through online streaming as well as mobile phone apps. Listeners now have a wide range of convenient access to radio alongside the FM services, which continue to provide excellent coverage and listenership in Singapore.
Since the launch of the service some 12 years ago, the growth in listenership on MediaCorp’s DAB service has remained stagnant. On the other hand, the rapid growth in the number of listeners through online streaming and phone app MeRadio has shown that these platforms are serving the listeners more effectively than the DAB platform.
As a commercial outfit, MediaCorp needs to channel resources where the growth engines are. Having carefully evaluated the viability of the service, the decision has been made to discontinue the service.
MediaCorp will re-deploy all its DAB staff to other operations.
Issued by MediaCorp Pte Ltd
For more information, please contact:
Chua Pauline (Ms)
Corporate Services Manager
MediaCorp, Radio Division
DID: (65) 6359 7307
Fax: (65) 6258 1181
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand, High Definition TV broadcast.
MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit mediacorp.sg
For immediate release