Singapore, 17 June 2021 – Esports talent management agency, EMERGE Esports and Mediacorp, Singapore’s national media network, have announced a partnership to develop budding esports content creators under Mediacorp’s Bloomr.SG network. The year-long collaboration aims to develop the knowledge and skills of up-and-coming esports content creators, provide them vital industry exposure and opportunities, and deliver more high quality, value-added esports content to consumers.
Riding on the rising popularity of video gaming content around the world, the partnership between EMERGE Esports and Mediacorp’s Bloomr.SG underlines the shared commitment between EMERGE Esports and Mediacorp’s Bloomr.SG to continue engaging audiences with quality content while developing Singapore’s content creator community.
Specifically, the partnership paves the way for EMERGE Esports talents to receive sponsorship and cross-promotion opportunities, as well as work with local and regional celebrities to produce content. They will also be able to tap on Mediacorp’s resources and facilities to support their production work, benefit from training sessions and workshops, and gain access to monetisation opportunities through premium advertising and rights management support.
Diogo Martins, Team Lead of Bloomr.SG, said, “Nurturing content creators has always been our focus at Bloomr.SG. With this collaboration, we can dedicate resources to those with an interest in the exciting arena of esports, supported with the deep expertise and capabilities of EMERGE Esports. Together, we look forward to working closely to realise our shared ambition of identifying, fostering and growing the next generation of content creators in Singapore.”
CEO and Founder of EMERGE Esports, Roy Kek, shared, “Esports has evolved beyond a hobby or a niche interest to become a recognised industry on a global scale. We are glad a pioneer like Mediacorp acknowledges this and is looking to promote esports content. Together with Bloomr.SG, we look forward to amplifying the growth of esports and to cultivate the next generation of creative content creators in Singapore and in the region”.
Other than supporting Bloomr.SG with industry expertise and connections, EMERGE Esports will also help identify and connect new talents to further boost the collaboration, and bring forward more engaging and exciting stories from the esports arena to the mainstream audience.
Senior Account Executive
(+65) 8422 7990
Communications Specialist, Mediacorp
About EMERGE Esports
EMERGE Esports is a Singapore-based professional gaming and esports talent management company. With a strong focus on its core values of Excellence, Mindset, Efficiency, Responsibility, Growth and Ethics (EMERGE), EMERGE strives to become a world-renowned esports organisation and media brand in the gaming industry. EMERGE aims to provide players and talents onboard with a multi-layered support system that extends beyond financial and marketing support. The team aspires to break the stigma the esports industry faces today and propel players and talents towards a lifelong career. For more information, visit https://www.emerge-esports.com
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, Singapore Tatler, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.