Inaugural content collaboration will cater to robust consumer demand for upscale private property
Singapore, 25 October 2021 – The upcoming ‘Exceptional Homes’, presented by CNA Luxury and PropertyGuru, is poised to be the nation’s largest luxury virtual real estate event offering the latest launched private property projects for sale through an immersive digital experience. As the real estate industry evolves to meet keen market interest in high-end property investments, Exceptional Homes will bring exclusive, by-invite webinars and virtual viewings of premium show flats to potential buyers.
Exceptional Homes also marks the first partnership between Singapore’s national media network and largest content creator Mediacorp and Singapore’s number one property marketplace PropertyGuru. This alliance is aligned with both companies’ commitment to provide innovative solutions as more property buyers move online.
As the host marketplace, PropertyGuru will showcase selected developments via virtual tours while bringing together a network of industry experts offering insider tips and insights on luxury real estate trends through a combination of exclusive and open access webinars. Meanwhile, Mediacorp will amplify public awareness through content on CNA Luxury and publicity across its extensive multiplatform network.
With one in three millennials in Singapore seeking to purchase luxury properties as dependable long-term investments , Exceptional Homes has been curated to engage two broad groups of prospective property buyers: an exclusive circle of attendees seeking to expand their portfolios in the luxury real estate market, and property seekers aspiring to educate themselves on procuring high-end properties in the near future.
Exceptional Homes will run from 20 to 28 November with the following highlights:
• An expansive network of industry frontrunners and speakers will helm a series of daily live webinars, panel discussions and presentations from 20 to 28 November.
• Attendees can look forward to networking via a virtual lounge and engaging in a wide range of topics, including the luxury property outlook and market dynamics, strategies for high-end property financing, the long-term value of sustainable homes and fine furnishing advice for one’s dream abode.
• Property hunters can sign up for guided virtual tours of spotlighted developments. Daily live engagement sessions will be available on weekdays, with always-on online support from PropertyGuru and partners across the nine days of the event.
• Exclusive, by-invite virtual engagement sessions will be extended to a select circle of attendees, followed by seamless concierge registration. Other attendees can also gain access to these sessions on-demand post-event.
• For holistic engagement, the Exceptional Homes universe will also include dedicated feature stories delving into the luxury real estate market to run on both CNA Luxury and PropertyGuru.com.sg.
“Mediacorp is pleased to mark our first foray into the luxury real estate market with PropertyGuru, as we build on our proven track record in offering innovative content solutions to meet evolving consumer demands. By leveraging the strength of CNA Luxury’s content as well as the wide reach of our omnichannel network, Mediacorp will raise public awareness of the event and offer our partner unprecedented access to a broad base of aspiring and prospective high-net-worth property buyers. We look forward to working with PropertyGuru to empower consumers to make informed decisions on their luxury property investments, while driving digitalisation in the real estate ecosystem as a whole,” said Parminder Singh, Chief Commercial and Digital Officer, Mediacorp.
“We are excited to bring together Exceptional Homes, a bespoke luxury virtual property event for Singapore home buyers in partnership with Mediacorp,” said Jeremy Williams, Chief Business Officer, PropertyGuru Group. “With PropertyGuru’s digital expertise having curated immersive virtual property shows since last year and property market insights combined with Mediacorp’s extensive media network, Exceptional Homes will serve as a platform to help consumers make informed, smarter decisions. We have observed an accelerated demand for the luxury home segment, and this event is well-timed to provide property seekers with one place to find all answers for their luxury home search. This further strengthens our commitment to deliver smart digital solutions and data-driven insights that will benefit the property ecosystem, bringing together home seekers, real estate agents, and property developers.”
 Source: PropertyGuru Consumer Sentiment Study H2 2021. Conducted half-yearly since 2009, PropertyGuru’s Consumer Sentiment Study measures property sentiments and expectations around the property market to help consumers, property agents, and developers gain a better perspective of the local property market. The most recent study was conducted between May to July 2021 with 1,012 respondents in Singapore.
The public can sign up for the Exceptional Homes experiential journey, which includes webinars and virtual property tours, by visiting cna.asia/exceptionalhomes (live from 4 November 2021). Visual assets may be downloaded via this link.
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platformsincluding meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.
About PropertyGuru Singapore
Launched in 2007, PropertyGuru.com.sg continues to be the No.1 property marketplace in Singapore. With currently more than 5 million monthly visits* and 75%** market share, PropertyGuru is the preferred destination for property seekers to find, finance and own their dream home.
PropertyGuru.com.sg transformed the way Singaporeans find homes by taking property online and has since been helping them make confident property decisions. In 2020, PropertyGuru launched mortgage marketplace PropertyGuru Finance offering the best loans and home advisory services to Singaporeans.
*Source – Google Analytics data, Oct – Dec 2020
**Source – SimilarWeb - Relative Engagement Market Share, average of Oct - Dec 2020