Singapore, 12 November 2018 – The first season of MasterChef Singapore was a resounding success with close to 900,000 viewers¹ tuning into the entire eight-episode reality show. This makes MasterChef Singapore the most watched local variety series on Channel 5 since the new audience measurement system, SG-TAM was introduced². The show garnered an astounding 277,000 viewers during the season finale on Sunday 21 October 2018 that revealed IT Business Manager and season favourite, Zander Ng, being crowned the inaugural MasterChef Singapore winner. The finale episode was also the most watched single episode for a variety series on Channel 5 since 2016.
MasterChef Singapore also generated 387,000 video views³ and drew over 100,000 unique viewers on Toggle.
Irene Lim, Chief Customer Officer, Mediacorp said: “Irene Lim, Chief Customer Officer, Mediacorp said: “MasterChef Singapore Season 1 has been defined by a fantastic fan following, seen in the high viewership on TV and Toggle, high levels of social media interaction and large turnout at every on-ground event. The show has spurred gastronomic ambitions as much as it has sparked debates about who served it better and inspired people to share home recipes and cooking tips. We are gratified by the strong support and reactions of fans who have journeyed with their favourite contestants and with us through a fascinating first season. There’s clearly an appetite for a second season!”
Steven Murphy, Managing Director, at GroupM’s Motion Content Group, APAC said: “We have been impressed by the level of passion and interest from the public since we first announced the launch of MasterChef Singapore. The show saw an amazing bunch of contestants who showcased the melting pot of cuisine and cultures that Singapore reflects and it is an honour to be a part of their journey. The show would have never been a success without the people behind it and I wish nothing but the best for all of the contestants.”
Cathy Payne, Chief Executive of Endemol Shine International said: “We are delighted at the success of the inaugural season of MasterChef Singapore. Following in the footsteps of local MasterChef versions around the world, Season 1 has been a great success and created another MasterChef champion!”
The MasterChef format and finished programmes are represented internationally by Endemol Shine Group, and is based on a format originally created by Franc Roddam.
The entire eight-episode MasterChef Singapore is available on Toggle video-on-demand at Toggle.sg/MasterChefSG.
¹ Aged four and above. Source: SG-TAM.
²Singapore Television Audience Measurement (SG-TAM) is the official source of television audience measurement in Singapore adopted since 1 October 2016
³ Source: Adobe Analytics, 1 September 2018 to 28 October 2018
Mediacorp is Singapore’s largest content creator and transmedia platform, operating seven TV channels, 11 radio stations and multiple digital platforms including Channel NewsAsia (CNA), Singapore's most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 99% of Singaporeans in all four languages, and has a growing Asian audience base through CNA and its entertainment content that is distributed across markets in the region.
Mediacorp’s investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation. The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN and 99.co to deliver rich content for consumers and effective solutions for advertisers.
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