For Immediate Release
IMDA and Mediacorp launch $3million Content Development Fund to reinvigorate local content
Singapore, 6 October 2017 – The Infocomm Media Development Authority (IMDA) and Mediacorp today announced the launch of a new Content Development Fund (CDF) to reinvigorate, refresh and raise the quality, innovativeness and creativity of public service broadcast (PSB) content on Mediacorp’s platforms.
The three-year fund will provide seed money to local content creators to pilot and test new concepts and formats. It aims to encourage experimentation and the use of cutting-edge technologies to create fun, engaging and meaningful content.
The CDF is open to Singapore-registered companies only and will be managed through an open Call-For-Pitch process. Projects funded under the CDF should cater to local audiences of Mediacorp channels and platforms, including TV and digital. These include Channel 5, okto, Channel 8, Suria, Vasantham, Channel NewsAsia, and Toggle.
Ms Angeline Poh, Assistant Chief Executive (Industry Development), IMDA said, “By harnessing the value of technology and combining it with expert storytelling techniques, we can reinvent the way stories are told. Through the Content Development Fund, we aim to encourage creative individuals to think out of the box, try out new content formats and technology that will keep our local public service content exciting for Singaporean audiences in this digital age. We look forward to seeing many innovative ideas emerge.”
Ms Debra Soon, Chief Customer Officer Mediacorp said, “We are delighted to partner the IMDA and co-invest in raising the bar on local productions. We are looking for fresh, innovative, fun and meaningful concepts to tell real Singapore stories that resonate with different audiences. We hope it will spur experimentation and creativity with new content formats to cater to a new generation.”
Central to the initiative is new technology. One recent example of how new technologies are being incorporated into content, is for the upcoming Channel 5 drama, Missing, which will be the first Virtual Reality (VR) series produced in partnership with WaWa Pictures and Vostok VR.
Added Ms Soon, “Setting this drama apart from what we’ve done in the past are VR web videos produced to complement the main storyline and providing immersive experiences for audiences in the backstories of the characters and the crime scenes. We aim to keep the public service broadcasting content that we create always fresh, always relevant.”
Missing will debut on Channel 5 in February 2018.
For more information on Content Development Fund, please visit here.
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media as well as stakes in Reebonz, one of the region’s fastest growing luxury online retailers and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 13th time at the Asian Television Awards in 2016.
For more information, please visit mediacorp.sg.
About Infocomm Media Development Authority (IMDA)
The Infocomm Media Development Authority (IMDA) will develop a vibrant, world-class infocomm media sector that drives the economy, connects people, bonds communities and powers Singapore's Smart Nation vision. IMDA does this by developing talent, strengthening business capabilities, and enhancing Singapore's ICT and media infrastructure. IMDA also regulates the telecommunications and media sectors to safeguard consumer interests while fostering a pro-business environment. IMDA also enhances Singapore’s data protection regime through the Personal Data Protection Commission. For more news and information, visit www.imda.gov.sg or follow IMDA on Facebook IMDAsg and Twitter @IMDAsg.
Lead, Brand and Communications
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