Singapore, 19 September 2018 – Channel NewsAsia has launched a new lifestyle portal CNAlifestyle.com targeted at PMEBs (Professionals, Managers, Executives and Businessmen). With a voice that is informative, witty and savvy, the portal and its Facebook page will focus on the latest in food, travel, fashion and what’s trending on the lifestyle landscape in Singapore and across Asia.
The multimedia content on digital will eventually also appear on television and radio across the whole of Mediacorp.
Phin Wong, Supervising Editor of CNA Lifestyle said, “Lifestyle categories such as entertainment, dining, and wellness consistently rank among the Top 10 areas of interests of CNA’s audience. With the added introduction of Fashion, Beauty and Luxury content, supported by offline engagement via specially curated experiences, it is our hope that CNA Lifestyle will be the first stop and go-to destination for these busy professionals.”
To deliver on these ambitions, CNA has assembled an experienced team of editors to steer CNA Lifestyle. They include:
- Phin Wong, Supervising Editor, who leads the team and whose career spans over 20 years in media and lifestyle content creation, including stints at 8 Days and TODAY;
- Serene Seow, Style Editor, who currently helms ELLE Singapore and was previously at L’Officiel Singapore and Female;
- Aaron De Silva, Luxury Editor, who oversees content on the finer things in life, with previous stints at Robb Report Singapore and Men’s Folio.
CNA Lifestyle also promises to be a highly sought-after destination for advertisers looking to target high-quality consumers who want to live the good life.
Even before the dedicated portal was launched today, lifestyle content on CNA’s digital platforms already attracted an average of 2.5 million page views and over 1 million unique visitors per month.
Walter Fernandez, Editor-in-Chief, Mediacorp said: “Over the years, CNA has built a solid reputation for the breadth and depth of its political and business news coverage across Asia. Tapping on its unparalleled reach in Singapore and across the region, the newsroom is now turning its attention to delivering high quality and engaging lifestyle content with the same passion and professionalism.”
Visit www.CNAlifestyle.com and follow CNA Lifestyle on Facebook.
Lead, Communications, Mediacorp
Tel: +65 9818 6786
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp Partner Network brings Mediacorp together with industry-leading brands, including ESPN and 99.co, to deliver rich content for consumers and effective advertising solutions for advertisers.
Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.