For immediate release
Launch of new fashion portal designed to build and engage an online fashion & beauty community
Singapore, 25 November 2012 – styleXstyle.com, officially ‘live’ today, is a fashion portal powered by content from a community of users, giving them an engaging and customisable platform to connect, share and discover all things related to fashion, style and beauty.
The site gives the fashion-obsessed and social media savvy users the ability to tailor and create content that begins with and is for them.
“With today’s digital generation growing exponentially and users continually seeking online information, social networking and engagement, this portal was specifically developed to meet this pursuit for the fast-changing and evolving fashion and beauty knowledge and community.” said Mr Chang Long Jong, Deputy CEO, MediaCorp.
“It is also a perfect complement to MediaCorp’s extensive stable of platforms and brands as well as providing the best news and information to our audience. The portal leverages on our highly successful STYLE: branding as it shares content and resources and helps extend the reach of audience through the social media voice.”
A dynamic social platform that breaks boundaries for users to embrace new trends and engages with like-minded online members, encourages sharing via activities on their profiles, blogs and regular uploads of fashion-focused photographs and comments.
With Singapore as its home base, the portal provides a platform for local and Asian emerging designers to showcase their visions, style, inspirations and points of view alongside industry players and personalities from the fashion and beauty world, as well as receiving real-time feedback members of the online community.
Providing the latest global and local style news in the industry, the portal aims to ensure that its users are up-to-date and informed. Daily news features, regular editorial pieces as well as pictorial and video picks will encourage engaging dialogue amongst the portal community.
For marketing queries, please contact:
Assistant Marketing Manager
DID: +65 6357 5013
styleXstyle is a fashion portal with a voice driven by its community of members through sharing, connecting and discovery. Part of the digital generation, styleXstyle members are fashion-hungry, social media savvy, quick to embrace new trends and eager to engage with friends and acquaintances via online platforms, and creating engaging dialogue that fosters a strong sense of community. With the portal’s Features, Community, Shop and News & Events sections, members have a whole range of online activities they can participate in as well as receive up-to-date international industry news and spotlights on emerging homegrown and Asian fashion.
For more information, visit www.stylexstyle.com.
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit www.mediacorp.sg.