Leadership appointments at Mediacorp

For immediate release

Media release


Leadership appointments at Mediacorp

Singapore, 12 July 2018 – Mediacorp has announced two appointments aimed at strengthening its organisational capability and deepening its engagement with consumers.

Oliver Chong will join Mediacorp as Head, Consumer Marketing, reporting to Chief Marketing Officer Debra Soon. In this new role, Oliver will assist Ms Soon in creating a coherent marketing strategy that unifies the branding of Mediacorp and our wide range of properties and assets to consumers.

Mr Chong is currently Vice President, Brand Experience at StarHub, where he has spent the last 18 years. He is responsible for creating a strategy that has helped harmonise the group’s efforts in branding, loyalty marketing and marketing communications. A career marketer, Mr Chong has won notable awards over the years including IAS Hall of Fame, EFFIES and Markies. He was named CampaignAsia Client Marketer of the Year for Asia Pacific in 2014 and 4As Creative Circle Awards Creative Client of the Year in 2016. Highly regarded by the industry, Mr Chong serves as President of Singapore Advertisers Association.

Mediacorp Chief Marketing Officer Debra Soon said: “Mediacorp continues to focus on creating better brand and content experiences for all our audiences. We’re excited to welcome Oliver to the marketing team, as he will strengthen our efforts in this area with his expertise in consumer marketing, loyalty and partnerships.”

Mr Chong said: “Mediacorp is a brand many of us have grown up with, and it continues to reinvent itself and surprise consumers. I’m looking forward to being part of Mediacorp’s newly-created marketing organisation and working with its business units and content creators to increase brand love and customer loyalty.”

Sabanitha Shanmugasundram has been appointed as Head, Indian Audience, reporting to Chief Customer Officer Irene Lim. Ms Shanmugasundram will lead the company’s efforts to grow its audiences and revenue in the Indian segment by developing effective programming and content integration strategies across its video, audio and digital properties.

Ms Shanmugasundram brings with her 25 years’ experience in the media industry and performing arts. She was with Mediacorp from 2006 to 2013, last as programming head for Vasantham. In the last three years, Ms Shanmugasundram was director of creative services at a media consultancy, providing consulting services for the launch and rebranding of broadcast networks in Asia. Before that, she project-managed a number of dance productions commissioned by Esplanade - Theatres on the Bay. Ms Shanmugasundram started her career as a journalist in the UK. Her experience in media also includes broadcast operations, content creation and network programming.

Mediacorp Chief Customer Officer Irene Lim said: “Sabanitha’s media expertise and knowledge of the Indian community and culture will serve Mediacorp well. With her on board, we hope to broaden and deepen our engagement with Indian consumers.”

Ms Shanmugasundram said: “It’s great to be returning to Mediacorp, a trusted brand in the community. In this digital era, we have unique and dynamic opportunities to engage consumers, especially with Mediacorp’s rich content offerings, range of platforms and close relationships with audiences and advertisers.”

Ms Shanmugasundram’s appointment is effective immediately. Mr Chong will join Mediacorp on 1 August 2018.


Media contact

Karen Yew
Head, Brand and Communications, Mediacorp
Tel.: +65 6350 3261
Email: karenyew@mediacorp.com.sg   

​​​​​​About Mediacorp

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.

Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include stakes in Kapanlagi Network, Indonesia’s largest independent digital media, as well as Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.

Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.